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Cruisin’ and Musin’ in Motown with AASLH

detroitI’ll be in Detroit for the next few days enjoying the annual meeting of the American Association for State and Local History.  I’ve been a member for about 40 years and I don’t think I’ve missed a conference during the last decade—does this make me a history nerd?

I hear this conference will be among the largest in AASLH’s recent memory and in partnership with the Michigan Museums Association, they’ve assembled some intriguing sessions and events.  As usual, I’ll have to split myself to attend several sessions at the same time but spending Saturday afternoon at the Henry Ford Museum and Greenfield Village will be the highlight.

Of course, seeing friends and colleagues from around the country is always great fun (sometimes it seems the entire conference is just one long reunion) and if you’ll be attending, I’d love to chat.  I’ll be at the evening events on Wednesday and Thursday, plus I’ll be participating in two sessions this year: Continue reading

What’s the Twack Record for Your Tweets?

Followers Dashboard from Twitter.

Followers Dashboard from Twitter.

The growth of social media has added new layers of complexity to the promotional efforts at museums and historic sites.  Along with mailing newsletters and event announcements and maintaining a website, we feel an increasing need to connect with our supporters through blogs, Twitter, Facebook, and LinkedIn.  But is all this work having any impact? How can I better use these tools to engage my audiences?

You may have noticed that I’ve been experimenting with Twitter this past year, adding a feed to the sidebar of my blog and sending out about three tweets each morning on news related to museums and historic sites using @maxvanbalgooy (@engagingplaces was already taken) and tagging them with #museum or #preservation.  It’s nice to see the number of Followers grow and merit a Favorite or Retweet occasionally (thanks Bob!), but what’s the impact?  You may find some answers in the Followers dashboard that Twitter recently launched.

The dashboard provides several analytical tools that not only highlights Continue reading