About Us

Engaging Places, LLC, is a design and strategy firm that connects people and historic places.  We help leaders make better decisions about the visitor experience, historical interpretation, and financial sustainability.  We translate mission and vision into measurable visitor impact and organizational performance by focusing on outcomes—what visitors will know, feel, and do.  We use the latest research, practical frameworks, and field-tested tools for planning, evaluation, and decision-making. 

Our projects range from community museums to national institutions.  We not only meet the professional standards of the American Alliance of Museums, American Association for State and Local History, American Historical Association, National Association for Interpretation, and the Secretary of the Interior, but also anticipate where the field is going— sharing our insights with museum and historic sites leaders on our blog, EngagingPlaces.net.

Areas of Expertise

Strategy & Planning
Strategic and business planning
Governance development and transitions
Non-profit financial management
Visitor Experience & Interpretation
Assessments and evaluation
Interpretive planning and design
Community engagement
Organizational Capacity
Staff training and development
Facilitation and consensus building
Collections & Resources
Museum collections management
Fundraising and membership developmen

Engaging Places, LLC is:

  • Max A. van Balgooy, President.  One of the national leaders in historical interpretation and community engagement, with extensive experience in developing solutions in collaboration with volunteers, staff, trustees, residents, scholars, design professionals, business leaders, and elected officials.  Recognized researcher, author, and speaker on the trends, challenges, and opportunities facing museums, historic sites, and cultural organizations.  A skilled facilitator and knowledgeable consultant for developing plans for business strategy, historical interpretation, public programming, marketing, and online media.  For more details, read his profile, check out the projects, and connect with him on LinkedIn.
  • Mary A. van Balgooy, Vice President.  Award-winning public historian and accomplished non-profit executive who has worked in a variety of institutions, including archives, botanic gardens, geography, historic houses, historical societies, museums, preservation organizations, universities, and governmental agencies at city, county, and federal levels in all types of positions including administration, board governance, fundraising, collections, education, preservation, and public relations. Her historical research focuses on the 19th and 20th-century history of women in the United States. For more details, read Mary’s profile and connect with her on LinkedIn.
  • Quick one-page company profile and three project profiles: Caramoor, Haas-Lilienthal House, and the Molly Brown House.

To discuss your project or explore next steps, contact Max van Balgooy at Engaging Places, LLC:

  • 313 Twinbrook Parkway, Rockville, Maryland 20851
  • (301) 412-7940
  • Max.vanBalgooy@EngagingPlaces.net