One of the big ideas confirmed in Reimagining Historic House Museums is the significant role of a strong mission statement. They’ve been in active use in museums since the 1980s and yet, there are still plenty that are uninspiring, convoluted, or superficial slogans.
Because mission statements are so essential to the management of museums, I spend two classes of my museum management course at George Washington University discussing them using the AAM Standards along with articles by Willard Boyd, Stephen Weil, Peter Drucker, Philip Kennicott, and Sebastian Desmidt, and a chapter from Museums in Motion. Through several small group activities, the students develop a list of characteristics for strong mission statements and then test them against the mission statements for the eighteen museums they are using as case studies. Although these are graduate students with very little experience in museums, they do a terrific job identifying mission statements that can inform decisions and guide actions. For the museums they are studying this semester, these are ones with the strongest mission statements (in alphabetical order):
In the last decade, Americans for the Arts has become a national powerhouse for the value of the arts through their research, advocacy, and programs. Take a look at just a few of the tools and resources they offer (but beware of rabbit holes!):
Arts + Social Impact Explorer (quick summaries on the impact of the arts on dozens of topics such as education, social justice, tourism, and culture and heritage; these straight-forward explanations of the value of arts can be re-used in your presentations or newsletters).
Americans for the Arts provides a possible model for the history field to help us better explain our value to society. You can find similar resources in part at History Relevance, American Association for State and Local History, American Alliance of Museums, National Trust for Historic Preservation, Institute of Museum and Library Services, and other organizations, but there’s no comparable single source like Americans for the Arts. I suspect this will improve as the history field recognizes the need to go beyond the usual “those who do not learn history are doomed to repeat it” and towards a fuller explanation for the value of history (see AASLH’s Framing History project). But don’t wait for others—make it happen in your organization. A house museum or a historical society can research, summarize, and prepare information for their board, staff, and members to make the case for the value of their mission and the history of their community (unless you believe your organization is just a social club and history is a personal hobby). Once developed, it can be reused and easily adjusted in the years that follow. Here are some examples of possibilities taken from the History Relevance Toolkit:
In their year-end fundraising letter, the Tennessee Historical Society emphasized the role of history in providing a “sense of place that builds community” and helps us to “understand the issues we face today.”
Naper Settlement consolidated their research into a colorful illustrated impact report for elected officials and donors.
The Indiana Historical Society produced a video that shares how community leaders perceive the value of history to Indiana.
This blog has been fairly sparse this past year because Ken Turino and I were editing and assembling two dozens essays for Reimagining Historic House Museums: New Approaches and Proven Solutions, an anthology to be published by Rowman and Littlefield as part of the AASLH series. I’m delighted to announce that it is now off my desk and in the hands of the publisher; we expect it will be released in fall 2019.
One of the biggest consequences of the under-resourced and over-stretched community of house museums is that it is difficult for them to share their successes with others—they just don’t have time. The field doesn’t learn about them except through publications, blog posts, or conference sessions—that’s one of the major reasons we assembled this anthology. There’s lots of good work happening in house museums but we’re simply not aware of it. Our hope is that this book is a good place to grab a hold of the current thinking about reinventing house museums so that they are more relevant, sustainable, diverse, inclusive, equitable, and accessible, hopefully broadening and deepening the current conversations in the field.
With the support of the American Association for State and Local History and local funders, we embarked on a series of workshops in subsequent years to lay out a “reinventing process” that has taken us to Missouri, New Hampshire, Vermont, Kansas, Pennsylvania, Wisconsin, and Illinois with more to come (Washington, DC in June; New York City in October). The one-day workshop, Reinventing the Historic House Museum includes an analysis of the most important opportunities and threats facing historic sites in America based on the latest Continue reading →
George McDaniel (center) with the HLI Associates 2018.
This blog has laid fallow for many weeks because I’ve been pulled away by the History Leadership Institute’s seminar in November and my museum management courses at George Washington University (plus jury duty!). That doesn’t mean I haven’t been collecting ideas and resources to share and with winter break upon me, I’ll be posting regularly again.
Today, I’m sharing one of the products created at the History Leadership Institute (HLI). The program not only aims to provide a benefit to the people and organizations that participate but also to the field as a whole. An example is the session on responding to public tragedies.
History organizations are showing a rising interest in playing a more active role in their communities, but when a public tragedy strikes, how should we respond? Public tragedies can take a variety of forms and are unpredictable, as seen in 9/11, Parkland, Columbine, Hurricane Katrina, and California’s Camp Fire.
In my “Introduction to Museum Management” course at George Washington University, we spend an entire day on the purpose and value of mission statements, which is prompted by a wide-ranging set of readings:
Anderson, Gail. “A Framework: Reinventing the Museum” in Reinventing the Museum, pages 1-9.
Drucker, Peter. “The Commitment”, “Leadership is a Foul-Weather Job”, and “Summary: The Action Implications.” Chapters 1, 2, and 5 in Part 1 in Managing the Nonprofit Organization.
Weil, Stephen. “Creampuffs and Hardball: Are You Really Worth What You Cost or Just Merely Worthwhile?” Chapter 11 in Reinventing the Museum.
“Mission and Planning” in AAM’s Standards for U.S. Museums, pages 33-37.
Desmidt, Sebastian, Anita Prinzie, and Adelien Decramer, “Looking for the Value of Mission Statements: A Meta-Analysis of 20 Years of Research.” Management Decision 49, no. 3 (2011), 468-483.
Liket, Kellie C., Marta Rey-Garcia, and Karen E. H. Maas, “Why Aren’t Evaluations Working and What to Do About It: A Framework for Negotiating Meaningful Evaluation in Nonprofits,” American Journal of Evaluation 35, no. 2 (June 2014): 171-188.
Each of the readings prompted a list of principles and practices for mission statements, which they used to assess a set of 20 randomly-selected mission statements from museums in the United States. Based on their analysis, they identified the following mission statements as models of excellence (in alphabetical order): Continue reading →
While AAM is doing well with about $10 million in annual revenues and net assets of $2 million, the regional museum associations are much much smaller by comparison. Their annual revenues range from $70,000 to $600,000, which is 1-7% of AAM’s annual revenues (see Figure 1).
Figure 1. Chart of revenues for regional museum associations in the US, FY 2014-16.
That might be acceptable given these associations serve a few states rather than all 50, but a further analysis of their financial condition in fiscal years 2014-2016 suggests that their health is decidedly mixed: Continue reading →
GW’s Museum Management class in the midst of a whirlwind tour of the Smithsonian on a hot and humid day in Washington, DC.
As I enter my second semester as a full-time faculty member in the Museum Studies Program at George Washington University, I’ve adopted a “flipped classroom” format and am fully integrating theory with real-life experiences. It’s been an incredible amount of work to revise my syllabi this summer, but so far, the students seem to be learning and enjoying their classes more (we’ll see how the evaluations look at the end of the semester!).
In my museum management class, students will complete an abridged version of a MAP Organizational Assessment for a museum, relying on information available from the website, newspaper articles, IRS Form 990, and the AAM Standards. I assigned the museums based on a random selection to represent the diversity of museums in the United States. We work through the Standards and as we discuss each topic in class, such as governance or collections, we’ll talk about how their particular museum has approached it. This week we’ll be discussing mission so they’ll be evaluating the mission statements for the 25 museums we’re examining in class to determine a set of criteria and identify model mission statements.
New this semester is my course on project management in museums. Our core readings are: Continue reading →
You’d think historic sites and geography would be an obvious combination because they both focus on place, and yet, I didn’t really see the connection until a few years ago when I started teaching at George Washington University. Joe Downer, an archaeologist at Mount Vernon who was participating in my historic house museum class, inspired me with his work using ArcGIS and their annual conference. By coincidence, I was conducting research for my anthology on interpreting African American history and culture and encountered useful articles in the Journal of Historical Geography, Southeastern Geographer, and Geographical Review. Finally, my wife became the Executive Director of the Society of Woman Geographers, which introduced me to lots of geographers across the United States (you mean they don’t just create maps?). As a result, I’ve increasingly used geographical along with historical approaches in my courses and in the business and interpretive plans I develop for my clients.
Next month, I’m diving in deeper by attending a conference of geography conferences: 2018 International Geographical Union (IGU) Regional Conference; Canadian Association of Geographers (CAG) Annual Meeting; and the National Council for Geographic Education (NCGE) Annual Conference (or as they say in Quebec, Congrès régional de l’UGI – Congrès annuel de l’ACG – Congrès annuel du NCGE). Yes, it’ll be in Quebec, so I’m a bit nervous that the language and content will be foreign to me. Nevertheless, I’m encouraged by the preliminary program, which lists dozens of presentations that immediately appealed to me (and they’re in English!): Continue reading →
AASLH workshop on historic house museums at the Homestead Museum in June 2018.
On June 11-12, George McDaniel and I led the AASLH workshop, “Historic House Museum Issues and Operations” at the Homestead Museum in California. This was our 18th workshop and we open every one by asking the participants to share the biggest challenge facing their museum, which we revisit at the end to ensure we adequately addressed their issue.
In the latest workshop, a dozen participants provided this list:
Irresponsible stewardship by the city despite local community support.
Lost connection to the local community and parent organization.
Relationship with the parent organization. Aging volunteer base.
Shifting priorities, finding overarching vision with changing leadership and multiple stakeholders.
Managing growth and change; coordinating mission and vision of the site. Relevance to people 20-35 years.
Prioritizing a lot of maintenance and repair issues. Should the site become a house museum?
Prioritizing issues and engaging volunteers to help (one person trying to do it all).
Connecting to interests and needs of the local communities; being a service to the community.
Increase recognition of the site’s significance and value to the community and open site to the public as a museum; ensure the preservation of site if sold to a developer (e.g., easements).
How to grow volunteer program (older volunteers moving out; younger volunteers have different interests and needs; engaging new or different cultures in the local community)
How to drive traffic into the museum.
Outreach to new audiences (currently “oldtimers”; want to add underprivileged communities who don’t know the history of the area; make relevant to all residents, have ownership).
Overcoming preconceptions of historic house museum and negative perceptions of history.
Connecting to the needs and interests to the community through the collection (e.g., hot issues); get people excited about history and empowering them to care for their own collections (tangible pieces of history).
I’ve anonymized and reorganized the list so the participants aren’t identified and on further reflection, I’ve come to a few conclusions: Continue reading →
I’ve written previously about embezzlement and financial fraud in museums and historic sites, but even better is an AASLH webinar on Thursday, February 22 at 3:00 pm Eastern with Kelly Paxton, a national expert on embezzlement. Kelly is a certified fraud examiner who has worked in both the public and private sectors, including the US Customs Office of Investigations, Office of Personnel Management, and the Department of Homeland Security. I’ve gotten to know her through her website pinkcollarcrime.com about women embezzlers in the workplace, who unfortunately count many museums and nonprofits among their victims.
In less than two hours, you’ll learn policies and procedures that not only will help you prevent a devastating financial loss, but protect your staff and board members as well. The cost is $65 ($40 for AASLH members) and can help you avoid the loss of thousands of dollars and the long-term damage to your reputation. Indeed, it might be happening to you right now (these criminals are sneaky—has your bookkeeper avoided vacation in the last couple of years?). Learn more at Fraud at the Museum: Protecting Your Organization from a Devasting Event(part of AASLH’s Nightmare at the Museum webinar series).
In case you missed it, some recent news stories about embezzlement in museums: Continue reading →