
I was recently listening to a podcast from The Atlantic—“The Clip Economy is Eating Everything”—where Charlie Wartsall interviews business writer Ed Elson about the rise of short-form video. Their argument is straightforward: the dominant unit of media is no longer the article, the podcast, or even the YouTube video. It’s the clip.
That stuck with me and I’m uncomfortable.
Much of what rises to the top in this “clip economy” is not especially thoughtful or constructive. And yet, it’s how many people are now consuming information—not through television, books, newspapers, museums, or even longer-form digital content, but through YouTube Shorts, Instagram, and TikTok. Whether we like it or not, this is the environment our audiences are living in.
While I’ve been producing content for this blog for more than fifteen years, a few years ago I began producing YouTube videos. Based on research on the attention span of viewers, I aimed for a six-minute length but yikes, those take me days to produce. I don’t do it frequently so editing is slow, narration has to be re-recorded when I inevitably trip over a sentence, and assembling images into something coherent takes real effort.
So I decided to experiment.
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