Author Archives: Max van Balgooy

About Max van Balgooy

President of Engaging Places LLC, a design and strategy firm that connects people to historic places.

Field Notes: “Experience Oregon” at the Oregon Historical Society

Most of us see only a small fraction of the exhibitions being produced by museums around the country. Experience Oregon, the permanent exhibition at the Oregon Historical Society in Portland, offers one example of how a state history museum can combine collections, media, immersive environments, and interactive experiences to tell a broad and complicated story.

Opened in February 2019, Experience Oregon occupies the museum’s entire third floor and explores Oregon history from human settlement to the present. Rather than relying entirely on a chronological narrative, the exhibition makes connections across time through subjects such as home, movement, and water, while emphasizing the relationships among people, communities, and the land. More than 300 objects and archival materials from the Oregon Historical Society’s collections appear throughout the exhibition.

The exhibition offers many different ways to encounter that history. Visitors begin with a panoramic theater introducing Oregon’s landscapes, people, and major themes. Elsewhere they can walk through a covered wagon, explore maps, listen to personal narratives, encounter historic photographs and artifacts, participate in debates about historical issues, and learn about subjects ranging from Indigenous cultures and treaty-making (or treaty-breaking!) to migration, racism, immigration, civil rights, industry, transportation, politics, and social change. OHS described more than twenty interactive stations when the exhibition opened, including sensory experiences that use smells associated with salmon, hazelnuts, and wheat.

The exhibition was designed by The Design Minds and fabricated by 1220 Exhibits. Digital media is integrated throughout rather than concentrated in a single area. North Shore Productions developed the exhibition’s media, including the panoramic introductory film, archival documentaries, audio narratives, and a film about the revitalization of Chinuk Wawa. Upswell developed several of the interactive experiences, including map-based explorations, stations where visitors consider issues from Oregon’s past, and a digital “Memory Blanket” that allows visitors to assemble a personal record of their experience.

The exhibition received a 2020 Leadership in History Award from the American Association for State and Local History and a 2020 Special Achievement – Informed by Community Voices Award from the American Alliance of Museums.

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Join Me in Providence at AASLH/NCPH 2026

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I’ll be in Providence, Rhode Island, September 16–19 for the 2026 joint annual meeting of the American Association for State and Local History and the National Council on Public History. This year’s theme, The Work of Revolution, seems particularly apt at a moment when museums and public history organizations are reconsidering how we work, whom we serve, and how we sustain public trust.

I’ll be participating in several conversations during the conference, and I hope you’ll join me for one—or find me in the halls and say hello.

Wednesday, September 16, 5:30 p.m. — History Leadership Institute Reception

I’ll start the conference at the History Leadership Institute reception. If you’re curious about HLI, thinking about applying, or are one of its graduates, please join us. The reception is an opportunity to meet alumni, facilitators, current participants, and others interested in leadership in the history field.

HLI has long been one of the profession’s most distinctive opportunities to step away from day-to-day responsibilities and think more broadly about leadership, organizations, and the future of our field. I’m always glad to talk with people considering whether it might be right for them.

Thursday, September 17, 8:30 a.m. — Love the Mission, Fix the Job: Rethinking Museum Work

Thursday morning I’ll be part of a facilitated discussion about museum workplace culture. Debates about museum work have flourished online and through worker-led movements, while our formal professional literature has often struggled to keep pace.

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Beyond “Learn” and “Appreciate”: Writing Better Visitor Outcomes

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A few months ago, I shared a preliminary framework for rethinking learning outcomes at historic sites. I was trying to solve a problem I had encountered repeatedly: educational taxonomies developed for classrooms do not always translate well to historic sites and house museums. Visitors are not students enrolled in a semester-long course. They arrive with different motivations, prior knowledge, amounts of time, and degrees of interest. I proposed a framework organized around two ideas—Outcome Levels and Outcome Ambitions—that better reflect the visitor journey and the practice of interpreting history.

Since then, I’ve continued testing and refining those ideas. One part of that work has been developing a more practical vocabulary for writing outcomes at each level. The result is a new six-page handout, What You Want Visitors to Know, Feel, or Do: Five Outcome Levels for Historic Sites and House Museums, which I’m sharing with this post (and subject to change!).

Historic sites and house museums often begin planning interpretation by asking what stories they want to tell, which objects they want to display, or what activities visitors should experience. Those are important questions, but they don’t define success.

A stronger starting point is:

What do we want visitors to know, feel, or do as a result of this experience?

That shift—from what the museum presents to what happens for the visitor—can make interpretation much more intentional.

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Swiss Museums in Sixty Seconds: Five Short Tours and a Longer Conversation

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After visiting more than fifty museums and historic sites across Switzerland, I returned with far more observations than I could fit into a few blog posts—or a few hundred photographs. My three recent posts examined recurring patterns across Swiss museums: the influence of private collectors on art museums, changing approaches to interpretation at history museums, and the seemingly secondary details—from architectural models to museum stores and accessibility—that profoundly shape the visitor experience.

But words and still photographs can only convey so much. Sometimes you need to see visitors play at a transportation museum, walk through the rooms of a medieval castle, or watch a historic clock come to life. Five short videos offering glimpses of museums and historic sites that particularly interested me. Each YouTube Short lasts less than a minute, but together they illustrate several of the larger questions raised in my earlier posts.

*The automotive pavilion at Verkehrshaus is clad in highway signs.*

A Museum Designed for Movement

The Verkehrshaus, or Swiss Museum of Transport, in Lucerne is one of Switzerland’s largest and most popular museums. Its campus is divided into separate pavilions devoted to trains, automobiles, planes, ships, and space travel.

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Unfurling Patriotism at Yale

Small exhibitions often have the freedom to tackle big ideas, and Unfurling the Flag: Reflections on American Patriotism at Yale University’s Beinecke Rare Book & Manuscript Library does exactly that.

Drawn entirely from the library’s extraordinary collections, the exhibition presents rare books, photographs, manuscripts, posters, and other historical documents in two long display cases. Rather than telling a chronological story, it explores patriotism through a series of themes, including absolutism, inclusion and exclusion, American exceptionalism, and patriotism as ideology. The introductory label reads:

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Were You Expecting to Smell Tito Puente’s Timbales?

One of the pleasures of visiting museums is discovering something you didn’t expect.

When I visited ¡Puro Ritmo!, the exhibition produced by the National Museum of the American Latino in Washington, DC, I expected energetic music, dance, and interactive experiences. Those were certainly there, but one exhibit offered a completely different kind of surprise.

Standing before Tito Puente’s timbales, I assumed the museum might invite visitors to explore rhythm, play cowbells, or watch archival footage of the legendary bandleader. Instead, a small label read: “Places and scents are connected. Push the lever to smell the scent and imagine a night of dancing. What do these smells remind you of?”

Beside it was a small black cylinder. I pressed the lever, and a complex blend of gardenias, leather, and a hint of tobacco drifted upward. For a brief moment, it felt less like standing in a museum and more like walking into a crowded ballroom on a warm evening as Tito Puente’s orchestra prepared to play.

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Clearer Rules, Better Results: An Updated Photography Policy at Bayou Bend

When I examined museum photography policies in my recent post, “Can I Take a Picture?,” I included a sign I photographed at Bayou Bend Collection and Gardens during a November 2024 visit. Jennifer Hammond, Bayou Bend’s Head of Learning and Interpretation, subsequently contacted me to explain that the museum had replaced much of that signage since my visit and that its photography policy has continued to evolve.

The new signs do not appear to have been prompted by my post. Instead, they offer a useful follow-up: museum policies and visitor communications should not be static and permanent.

Bayou Bend’s revised entrance signs are clearer and more welcoming. “Personal photographs are encouraged,” the photography sign begins, before outlining restrictions on commercial shoots, equipment, drones, climbing, and other potentially disruptive activities (I ‘m sure there’s a story behind the policy that visitors must keep their clothes on!). A separate sign prepares visitors for the historic house, explaining limits on group size, bag storage, barriers, fragile objects, and food and drink.

The revised approach has also produced an unexpected benefit. Hammond noted that quinceañera groups have become staff favorites and that the photographs they share have generated more effective publicity for Bayou Bend than some of its paid advertising. The experience suggests that a carefully managed photography policy can support visitation and visibility without turning the museum into an uncontrolled photo venue.

Bayou Bend’s experience suggests that museums should review whether their photography rules address demonstrable risks or simply preserve inherited restrictions. Clear conditions can protect collections, landscapes, and visitors while allowing uses that may also increase the institution’s public visibility.

A Terrific Guide for Community Conversations During America’s 250th

The U.S. Semiquincentennial offers history organizations an important opportunity to help communities reflect on the past while considering the future they want to build together.

To support that work, the American Association for State and Local History and NxtLevel have developed Building the Next 250 Years: Hosting Community Conversations at Your History Organization, a free facilitation guide designed to help museums, historic sites, and other history organizations convene thoughtful, community-driven discussions.

The guide is terrific: clear, practical, and unusually easy to use. It grew out of a 2025 pilot project involving six history organizations and more than 120 community participants from nearly every region of the country. Turns out that people valued opportunities for deep, intentional conversation rooted in mutual respect and hosted by trusted local history institutions (that’s you!).

Rather than prescribing a single program, the guide provides a flexible framework that organizations can adapt to their mission, audience, resources, and community. It walks users through the entire process, including:

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From Critique to “Clean House”: Evaluating Mike Gonzalez’s Testimony on the Smithsonian

At a congressional hearing on July 21, Mike Gonzalez of the Heritage Foundation accused the Smithsonian’s leadership of subverting its national purpose and called upon Congress to “clean house.” He also urged lawmakers to deauthorize the proposed National Museum of the American Latino and Smithsonian American Women’s History Museum before either institution has opened a permanent building.

His statement is important—not because it provides an independent or particularly rigorous evaluation of the Smithsonian, but because it reveals how quickly the argument has moved from criticizing exhibitions to demanding the removal of museum leaders.

The July 4 White House report, properly titled Saving America’s Story, accused the National Museum of American History of “ideological capture” and concluded that the Smithsonian could not be trusted under its current leadership. Gonzalez largely repeats that report’s assumptions and examples, but goes further by calling explicitly for a purge.

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Models, Mementos, and Maddening Stairs: Final Notes from Swiss Museums

*Model of a Bronze Age village at the Bern History Museum.*

After writing about art museums and history museums in Switzerland, I still had a set of smaller observations that did not quite fit into either post. They are not really small, however. They shaped the visitor experience again and again.

After visiting more than fifty museums and historic sites across Switzerland, I found that some of the most revealing differences appeared not in the major exhibitions, but in the supporting details: models and miniatures, museum stores, souvenirs, and stairs.

These features affect how visitors understand buildings, remember their visits, and physically move through museum spaces. They also reveal how museums think about access, retail, interpretation, and audience needs.

*An exhibition at Chillon Castle shows how the unrestored murals would appear in the medieval period.*

Models and Miniatures

Swiss museums and historic sites make frequent and effective use of models and miniatures. At their best, these are not decorative add-ons or simplified versions for children. They are interpretive tools that help visitors understand things that are otherwise difficult to see.

At Chillon Castle, a miniature showed how a room would have looked in the medieval period because the murals have faded over time. That is exactly the kind of interpretive problem a model can solve. The historic fabric is still present, but time has made it difficult to perceive. A miniature allows visitors to imagine the original visual effect without repainting, over-restoring, or asking visitors to make sense of nearly invisible evidence on their own.

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