Category Archives: Design

Field Notes: Shifting the Narrative at the Portland Art Museum

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I recently visited the Portland Art Museum following the completion of its major renovation, which connected its two historic buildings with a new central Mark Rothko Pavilion as its main entrance. Among the exhibitions that caught my attention was Shifting the Narrative: 21st Century Acquisitions, which provides an unusually direct look at how a museum is reconsidering the interpretation of Native American art through collecting, exhibitions, and relationships with Native artists and communities. The Portland Art Museum holds more than 3,500 Native American objects representing approximately 200 Indigenous cultural groups throughout the Americas.

Opened in November 2025, Shifting the Narrative is partly an exhibition about art and partly an exhibition about changing museum practice. The temporary exhibition includes both contemporary and historical works in photography, sculpture, fashion, basketry, painting, and printmaking. Organized chronologically by acquisition period, the exhibition begins with its collecting of Native American art in 1918, with major additions of Northwest Coast objects in 1948. It then turns to its efforts to actively expand the collection through contemporary acquisitions since 2000 to better reflect the region and amplify diverse Native voices, including Wendy Red Star, Will Wilson, and Julie Buffalohead.

The second half of the exhibition focuses on the history of the museum itself. It outlines the museum’s relationships with artists, visitors, students, and Native communities. It initially acquired works as opportunities arose, then in 1991 created a dedicated curator of Native American art, which help build relationships with contemporary artists. A diagram shows how the collection grew and changed over time, including through sale and repatriation. This section of the exhibition also invites visitors to discuss their experiences with Native American art and test their knowledge of Native American art.

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Field Notes: “Experience Oregon” at the Oregon Historical Society

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Most of us see only a small fraction of the exhibitions being produced by museums around the country. Experience Oregon, the permanent exhibition at the Oregon Historical Society in Portland, offers one example of how a state history museum can combine collections, media, immersive environments, and interactive experiences to tell a broad and complicated story.

Opened in February 2019, Experience Oregon occupies the museum’s entire third floor and explores Oregon history from human settlement to the present. Rather than relying entirely on a chronological narrative, the exhibition makes connections across time through subjects such as home, movement, and water, while emphasizing the relationships among people, communities, and the land. More than 300 objects and archival materials from the Oregon Historical Society’s collections appear throughout the exhibition.

The exhibition offers many different ways to encounter that history. Visitors begin with a panoramic theater introducing Oregon’s landscapes, people, and major themes. Elsewhere they can walk through a covered wagon, explore maps, listen to personal narratives, encounter historic photographs and artifacts, participate in debates about historical issues, and learn about subjects ranging from Indigenous cultures and treaty-making (or treaty-breaking!) to migration, racism, immigration, civil rights, industry, transportation, politics, and social change. OHS described more than twenty interactive stations when the exhibition opened, including sensory experiences that use smells associated with salmon, hazelnuts, and wheat.

The exhibition was designed by The Design Minds and fabricated by 1220 Exhibits. Digital media is integrated throughout rather than concentrated in a single area. North Shore Productions developed the exhibition’s media, including the panoramic introductory film, archival documentaries, audio narratives, and a film about the revitalization of Chinuk Wawa. Upswell developed several of the interactive experiences, including map-based explorations, stations where visitors consider issues from Oregon’s past, and a digital “Memory Blanket” that allows visitors to assemble a personal record of their experience.

The exhibition received a 2020 Leadership in History Award from the American Association for State and Local History and a 2020 Special Achievement – Informed by Community Voices Award from the American Alliance of Museums.

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Walking Through Two Eras at the Harriet Beecher Stowe House

The Harriet Beecher Stowe House in Cincinnati, Ohio, following completion of its 2 Era Restoration. The project interprets both the Beecher family residence and the later Edgemont Inn period, revealing the building’s evolving role in the community across generations.

When I visited the Harriet Beecher Stowe House in Cincinnati, Ohio this February, I expected to learn more about Harriet Beecher Stowe’s years in the city and how her experiences there influenced the writing of Uncle Tom’s Cabin. What I did not expect was to come away thinking as much about the building itself as the woman who once lived there.

The Harriet Beecher Stowe House recently completed what it calls a two-era restoration, interpreting both the Beecher family period (1840) and the later Edgemont Inn period (1940). At first, I wondered whether trying to tell two stories in one house might feel confusing. Instead, I found it to be one of the project’s greatest strengths.

The tour begins with Harriet Beecher Stowe, her family, and the Cincinnati she encountered in the 1830s and 1840s. Visitors learn about Lane Seminary, debates over slavery, the city’s free Black community, and the experiences that shaped Stowe’s understanding of freedom and injustice. These stories unfold in rooms restored to the Beecher era, allowing visitors to imagine the world she experienced as a young wife, mother, and writer living in Cincinnati.

What impressed me most, however, was how the restoration itself became part of the interpretation.

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Why Are Visitor Codes of Conduct Suddenly Everywhere?

To purchase tickets online for the Emily Dickinson Museum requires compliance with their Code of Conduct.

I’m encountering codes of conduct more frequently as I visit museums and historic sites. They’re not only posted near entrances, but increasingly appear on websites as I buy tickets or plan a visit. Museums and historic sites have always had expectations for visitors—don’t touch, no food—but they’ve never seemed so prominent.

That made me wonder: are our efforts to be more inclusive and welcoming attracting visitors who are unfamiliar with our expectations? Has the current political climate encouraged more conflict and confrontation in public spaces? Are front-line staff experiencing more difficult visitor behavior? Or are museums simply becoming more explicit about rules that were once assumed?

To find out, I examined dozens of visitor codes of conduct from museums and historic sites in the United States that were available online using Google’s search feature. This was not a scientific or comprehensive study. It was more of an initial exploration of what seems to be happening in the field.

What I found is that visitor codes of conduct are no longer just about protecting collections. They are becoming management tools.

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Walking Through Time Before You Even Enter: Lessons from Rancho Los Cerritos

A breakdown of the key elements in the timeline walkway at Rancho Los Cerritos in Long Beach.

A couple of weeks ago, Engaging Places spent two days at Rancho Los Cerritos in California as part of an interpretation and visitor experience assessment. Before I even reached the house, something caught my attention—and it’s stayed with me since.

Walking in from the parking lot, I encountered a pathway that integrates a timeline from past to present. It was developed as part of a stormwater and groundwater reclamation project designed by Studio One Eleven, but what struck me wasn’t just the infrastructure—it was the interpretive opportunity. The walkway quietly does something many historic sites struggle to achieve: it begins interpretation before the visitor even arrives.

I’ve long been interested in how entrance sequences can frame a visitor’s experience, and this is a particularly effective example. As you move along the path, you’re also moving through time. Each step becomes a kind of measurement—an embodied sense of duration and change. It’s intuitive, familiar, and requires almost no instruction. In a matter of moments, visitors gain a basic orientation to the site’s history and significance.

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Reimagining the West Building: What’s Changing at the National Gallery of Art?

Over the past year, the National Gallery of Art has begun experimenting with how it presents art in the West Building—the museum’s original home, long known for its restrained elegance and traditional installations. While the building remains largely unchanged since it opened in the 1940s, these recent “interventions” offer a glimpse into how the museum is rethinking its interpretive and design strategies as it prepares for a broader transformation.

In a previous post, I discussed the National Gallery’s process of reimagining its West Building. Now we’re seeing that process move from discussion to experimentation. Here are three interventions currently on view, each testing new ways to engage visitors and reframe the collection:

1. Nature and Objects in Dutch Landscapes

In the 17th-century Dutch landscape paintings gallery, two display cases offer a fresh angle on how nature shapes artistic imagination. One features three European decorative objects—a silver footed bowl, an elaborate stemmed glass, and a nautilus shell mounted on a gilt stand—designed to echo the forms and themes found in nearby paintings. The other case introduces a striking contemporary counterpart: Small Crafts on Sisyphean Seas by Dario Robleto, a mixed-media work combining natural materials like seashells, coral, urchin spines, and nautilus shells. These subtle interventions ask visitors to consider how objects, both functional and fantastic, reflect the human impulse to capture the natural world.

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How to Turn Exploratory Visitors into Loyal Fans

Museums and historic sites face a persistent challenge: how to transform mildly interested visitors into deeply engaged patrons. These exploratory visitors—those who follow your social media accounts, visit the website, or attend an occasional event—represent a critical audience segment with untapped potential. How can museums help these visitors feel more connected and motivated to return?

Three recent studies offer actionable insights into addressing this challenge: one on the power of framing and emotional relevance, another on the role of clear wayfinding in reducing visitor anxiety, and a third on the holistic visitor experience at heritage attractions.

Lesson 1: Framing and Emotional Relevance Matter

In “The Role of Framing, Agency, and Uncertainty in a Focus-Divide Dilemma,” Justin Claydon et al highlight how contextual framing—presenting information in a familiar, relatable way—dramatically improves motivation and engagement. When tasks are abstract or unfamiliar, people struggle to prioritize and engage effectively. Conversely, framing a task with real-world relevance reduces uncertainty and increases interest.

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Discovering Inspiration: Innovative Ideas from Texas Museums

Last week, Ken Turino and I conducted two “Reimagining House Museums” workshops in Mesquite (near Dallas) and Houston. These sessions sparked meaningful conversations about the future of house museums, but the inspiration didn’t stop there. We used our free time to visit several nearby museums, each offering unique approaches that left us thinking about how museums can better serve their audiences. Here are some standout ideas we discovered:

1. Personalizing Donor Recognition and Wayfinding at the Perot Museum of Science and Nature

The Perot Museum caught our attention with its donor wall, which didn’t just list names but included statements of intent from the donors. This added a personal touch, connecting visitors with the motivations behind the support. Another smart detail: wayfinding signage that directed visitors to “more cool exhibits.” This casual yet engaging language was both clear and inviting, proving that small touches can make a big impact.

Donor wall with statements of intent at the Perot Museum in Dallas.
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Sustainable Museums in Action: Key Takeaways from the NEMA Conference

This session on the sustainability initiatives at the Rhode Island School of Design Museum was among the first sessions at NEMA 2024.

Last week I attended the New England Museum Association 2024 Conference in Newport, Rhode Island. About 800 museum professionals attended over the three days of sessions, vendor displays, professional affiliation group meetings, and receptions. The weather was sunny and sixties, surprisingly warm for the first week of November. Without the crowds of summer, it made Newport much more pleasant.

The conference offered numerous sessions on sustainability, and I’m attending as many as possible in preparation for my upcoming course, “Creating Sustainable Museums,” at George Washington University this spring.

In the session “Climate Emergency and Sustainability Taskforce at RISD,” several staff members from the Rhode Island School of Design Museum shared insights on their in-house sustainability efforts. What began as informal conversations among a few staff members evolved into a formal task force that resulted in the “Take Care” exhibition. Staff from all areas of the museum—not only curators and educators—selected objects from the collection and created interpretive labels addressing sustainability themes. In addition to this curatorial approach, the museum implemented practical sustainable practices, including standardizing frame sizes, reusing exhibition cases, turning off cameras in virtual meetings, and eliminating admission stickers and vinyl lettering.

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The Charles Dickens Museum: Is it Worth Visiting?

I’m gearing up for my upcoming trip to London, and I’ve noticed that many museums now require advance ticket purchases. This makes planning more complex and leaves less room for spontaneity. As I navigate through various websites to check public hours and ticket availability, I’ve also come across some surprisingly clever visitor information along the way.

At the Charles Dickens Museum, there’s a Frequently Asked Questions section on the Admissions page which includes, “do I have to pay?” and “is it worth it?”

Frequently Asked Questions section on the Admissions page of the Charles Dickens Museum in London.

The Home page features a well-organized matrix of visitor information, covering everything from visiting hours and shopping options to exhibitions, performances, and unique tour experiences. Among these are evening and special-topic guided tours. Unfortunately, I’ll have to miss out on the intriguing “Sex, Gin, and Opium” tour, which only runs monthly. Otherwise, I’d be there, ready to dive into “Dickens’s world of boozy parties, illicit romances, and dangerous medical treatments.” And, wow, such bright happy colors for a historic house museum! It’s further proof that history doesn’t have to be brown and beige.

A well-organized matrix of visitor information at the Charles Dickens House.