Nick Gray at Museum Hack recently published this 2:27 video on how to visit a museum, which is surprisingly similar to how I visit them. I LOVE museums but my friends are often disappointed that I’ll read the introductory label and then just walk through the galleries non-stop. You might assume I’m just a “streaker” but just like Gray, it’s to get an overall sense of the exhibits so I can choose where to spend my time. I’ve learned you can’t spend an equal amount of time on everything in a museum so I have to choose what will give me the most enjoyment and the best experience. I’ll visit the galleries a second time, stopping at those objects or topics that most interested me in my initial run-through (but always allow for serendipitous exploration). Still, it’s hard to fight museum fatigue and mental overload after a couple hours, but that’s what museum restaurants are for.
I do something similar for historic sites, but in this case I’m analyzing the architecture and landscape to figure out how circulation, organization, views, and alignments are expressed through design (a particular interest of mine). That’s why I often become frustrated by guided tours of period rooms, whose slow circuitous crawl through a dozen rooms leaves me disoriented (and bored, sorry).
How do you visit museums and historic sites? What experiences helped you understand them better or enjoy them more? Share them in the comments below.
Historic England, the overseas equivalent of our preservation organizations in the US, recently launched a “Keep it London” campaign to help shape the planning of its nation’s capital, urging that, “the city must evolve by building on its unique character and identity, rather than by turning into a generic city.” The campaign contains the usual list of recommendations, solicitation for contributions and letters, and offers of updates through email and social media. More interesting, however, is the “I am London” video that accompanies the campaign. Listen carefully and in four minutes, you never hear the words, “history,” “preservation,” “old,” “save,” or “historic.” Instead, the faces and voices of dozens of diverse people personify buildings, giving these mute places emotion and personality. Compare that to the approach used by the US National Trust for Historic Preservation in their video, “Lives Rooted in Places.”
Who’s the target audience for each video? Which video would resonate better with your members and donors? With your community and neighbors? Which one speaks better to outsiders than insiders? What emotions are involved? Do they tell viewers what to think or feel, or do they let them unfold in the viewer?
The Indiana Historical Society recently produced History is Essential, a 5:08 video that explains the value of history through interviews with teachers, business CEOs, and community leaders intercut with historic photos and films. Thanks to John Herbst, President and CEO at the Indiana Historical Society, for sharing this at the recent History Relevance Campaign workshop in Washington, DC.
“When I Whistle…” by Bill Orisich and Benita Carr shot at Swan House, Atlanta History Center.
Swan House, the 1928 mansion at the Atlanta History Center, served as a canvas for When I Whistle…,” a site-specific performance artwork for video by Bill Orisich and Benita Carr. The History Center partnered with the two artists on a Swan Coach House Art Gallery show called Print or Projection. They used the house as inspiration and shot everything over the course of eight nights, featuring local performance artists, original music and text. The final product, When I Whistle…, premiered at the show opening, and was projected in triptych onto three panels inside the house. Most readers may find the video strange and confusing (and there is some nudity, too) but an art critic called it “intelligent, thought-provoking, and brand new.” It’s another example of historic sites being used as a way of engaging new audiences or interpreting them in new ways. It’s not appropriate for all sites, but it’s something to keep in your toolbox of ideas.
Thanks to Jessica Rast VanLanduyt, Director of 20th Century Historic Houses (what a great title!) at the Atlanta History Center, for sharing this with us.
Google has regularly shared findings from studies conducted from various sources (including its own analytics from searches and YouTube) in Think with Google, which I receive as an email a couple times each month as a subscription. They’ve now gathered those studies together in a new Data Gallery which, of course, can be searched by topic. There’s nothing for “museums,” “historic sites,” or “tourism,” but there is lots for “travel & hospitality.” You can also narrow your search by industry (e.g., “travel & hospitality”), by platform (e.g., mobile, video), by themes (e.g., consumer trends, Millennials, U.S.).
A quick browse through the “travel & hospitality” shows the growing importance of video. For example, their research shows that two out of three U. S. consumers watch online travel videos when they’re thinking about taking a trip and nearly 90 percent of YouTube travel searches focus on destinations, attractions/points of interest or general travel ideas. This suggests that historic sites and house museums need to Continue reading
In this 2:01 video, Randi Korn explains how museums and historic sites can define impact and how an “impact statement” integrates personal passion, the organization’s strengths, and the audience’s interests and needs. And to measure impact you have to go beyond the usual numbers involving attendance and income and instead look at the experience that people had. This is one in the “Questions of Practice” video series produced by the Pew Center for Arts and Heritage.
In this 4:03 video, Artsy explains why a patron supports an artist and how this influences the art market. What compels patrons to support artists’ careers? How has the model of commissioning impossible ideas lasted from the ancient Egyptians until today? This short film is the third and latest in a series of four short films about the art market by Artsy. Even if you’re not interested in this topic, the interpretive presentation may be a model for your videos.
“From Pixel to Print,” the 2015 report on the use of technology in K-12 education.
Project Tomorrow, a nonprofit organization focused on education, just released a national study on the use of technology by teachers and students called, “From Print to Pixel: The Role of Videos, Games, Animations, and Simulations within K-12 Education.” For the past thirteen years, Project Tomorrow has provided these annual “Speak Up” research reports to help schools and elected officials (and I’m including museums and historic sites) better understand the trends in technology in the K-12 education field. This year’s report incorporates responses from 415,686 K-12 students, 38,613 teachers and librarians, 4,536 administrators, 40,218 parents and 6,623 community members representing over 7,600 schools and 2,600 districts in the United States and around the world.
From “Print to Pixel” highlighted these major findings: Continue reading
Groupon founder Andrew Mason guides Casey Newton of Verge through the San Francisco Museum of Modern Art using the latest version of Detour, a location-based outdoor audio tour app that now works indoors as well. Through your smartphone, Detour knows your location in the museum and presents the artworks in that specific gallery along with the associated audio recordings so you can wander (giving you the right information in the right place), as well as 15-30 minute “walks”. Parts of this Verge video are silly and the background music too loud, but it looks like smartphone technology now has the capability to be used at historic sites for self-guided tours of the buildings, landscape, and neighborhood in a way that’s more flexible and responsive to visitor interests.
The video below is a better explanation of Detour’s ability to “automatically guide you as you walk, almost like you’re there with a real person”. It debuted last year with ten Detours of San Francisco (including architecture) at $4.99.
This 1:22 video promotes an exhibition of self-portraits (“autoportraits”) at the Museum of Fine Arts in Lyon, France without any words. Showing a series of portraits that transition through the eyes, it also maintains engagement with subtle and dramatic visual effects. It might be an approach for giving historic images or objects a stronger visual presence in orientation films.