TED Talks has spawned the renewal of lectures as an engaging form of education (who would have guessed?) and many universities and organizations are regularly sharing lectures from their public programs, staff workshops, and student courses online with the public. They’re also a great resource for house museums and historic sites, who can use them for professional development and staff training, or to check out a potential speaker for a special event. They might even inspire museums to record their own events and share them online. Here are a couple programs that caught my eye: Continue reading
This blog shares lots of the intriguing ideas that I encounter at house museums and historic sites in my travels, and often they’re best explained through video. How else can you really understand how a hands-on activity works or how visitors behave during a tour? I’ve shared plenty of videos created by others but this past year I’ve been learning how to create my own videos for the museum field, using my ever-present iPhone to shoot video snippets, mastering ScreenFlow, and studying how others create videos on YouTube (e.g., Peter McKinnon, Curtis Judd, DottoTech, and Video Creators). Now my efforts have been nudged along by the classes I’ve started to teach this year at George Washington University where I’m incorporating “flipped learning” approaches to move some of my lectures online to devote as much time in the classroom to group discussions and activities.
I shared one of my initial forays into video creation several months ago on a cool interactive technique from a traveling exhibition at the Indiana State Museum and this week I’m posting two more videos which are a bit more complex. I’m hoping my videos will improve over time but I do want to maintain their “hand-crafted” nature so they stays personal (in other words, the quality should get better but don’t expect “high production values”).
I created today’s video for my museum studies classes to help students find the Form 990, Continue reading
The Metropolitan Museum of Art recently shared the results of its research on the users of its online collections, which approach about 600,000 visitors per month. Digital analyst Elena Villaespesa collected information on motivations and knowledge through Google Analytics, heat maps, and an online survey to develop six core user segments: professional researchers, student researchers, personal-interest information seekers, inspiration seekers, casual browsers, and visit planners. This typology will help the museum “plan new content and prioritize production of new features for the online collection” and is a finer version of the “stroller/streaker/scholar” categories that are often used by museum educators.
Using visitor research to plan and design the online collection is good application, but the article also points out several other ideas that will be useful to history museums and historic sites: Continue reading
While I’m in Indianapolis for the Seminar for Historical Administration, I had a chance to view the “The Power of Poison“, a traveling exhibition at the Indiana State Museum. Organized by the American Museum of Natural History, it includes a wide variety of exhibition techniques but one I’ve never seen before is a “Harry Potter”-style interactive book that features moving images activated by touch as well as pages that can be turned. It’s best explained in a short video, so watch as these two girls look at the book to see what happens (and whose father told me it was their fourth visit to the exhibition).
One of the big challenges in interpreting history is conveying the uncertainty of the future. When we look back at the past, the decisions around the pitfalls seem so obvious but at the time, it’s hazy and unclear.
My recent visit to the LBJ Presidential Library in Austin, Texas presented an effective technique using a “touch table” to explore LBJ’s response to the Vietnam War, putting visitors in the hot seat. In this interactive activity, the President is faced with a decision, such as increasing U.S. ground troops in Vietnam, and you’re asked to advise him yes or no. On the screen you can explore primary documents, watch news reports, and when the phone rings, overhear LBJ talking about the issue. In the upper right hand corner, the clock reminds you that time matters and you can’t dawdle. After you provide your advice, you’re told what actually happened. I seemed to never give the right advice (or my good advice was ignored, depending on how you look at it), but nevertheless it was fun to have a glimpse of the moment (and thankful I didn’t have to make these decisions).
Gallagher and Associates designed the exhibition and Cortina Productions developed the interactives.
One of the big challenges for small and medium-sized nonprofit organizations is building capacity. Staff salaries and wages are usually the largest expense and it’s hard to grow without a serious long-term hit to your budget. As a result, work tends to pile on the same people and threatening burnout. Thanks to the expansion of online technologies and the freelance economy there may be ways to build capacity as you need it.
I’m a big fan of Mac Power Users, a podcast that focuses on the hardware, software, and workflows that can make your business more productive. I’ve adopted their recommendations to use Evernote and the Fujitsu ScanSnap iX500 scanner with great success during the past few years. Although the podcast focuses Apple computers and applications, they can often be applied to other situations. For example, recent episode number 389 “The Mac-based Small Business” describes “virtual receptionists,” Continue reading
The July/August 2017 issue of Museum, the magazine of the American Alliance of Museums, features articles on engaging families, veterans, and LGBTQ audiences and my general article, “A Visitor’s Perspective on Visitor Engagement”. It introduces three major factors that influence visitor engagement at museums: convenience, novelty, and values. I had a limited space so I’d like to share a bit more information about the influence of convenience, the idea that the more convenient it is to visit a museum, the more likely that people will visit. It’s not just about living close by but also other effects, such as traffic, roadway patterns, museum hours of operation, finding a place to park, and ease of purchasing tickets. Nevertheless, distance is a major factor and you can see it through mapping.
In my article I referenced a couple of my clients—Cliveden (Philadelphia) and Caramoor (Katonah, New York)—and described the differences in their program participants or supporters. Below I’m showing these differences through maps created in ArcGIS. Each red dot represents a household and for Cliveden, the map shows that the majority of their supporters live within a 30-minute drive of the site. For Caramoor, the map shows that the majority also live within 30 minutes but there is a significant number who live within 45 minutes to the south (and very few to the north). As you can see, the distance of the audience varies (in other words, the meaning of “convenience” varies). Every place is different and you have to analyze your own data to fully understand it. As I mention in my article, convenience is also affected by novelty and values, which might explain the clustering.
This type of mapping also pokes a big hole in one of the most common refrains I hear at museums: “we get visitors from every state in the nation.” Unless that’s your engagement goal, it’s a nonsensical recognition of success. First of all, it’s more likely that a site’s visitors are local, not national, so they’re overlooking the obvious audience for repeat visitation and support. By mapping your visitors and supporters, you can make better decisions about promotion, programming, and fundraising. Secondly, this statement creates a false sense of success. It’s been said numerous times that attendance shouldn’t be the only measure of success and yet it often is. More important is the impact that the history of your site has had on the people who visit. If the significance of your site is insignificant to the people who visit, perhaps it’s time to rethink your purpose and goals.
If you want to conduct visitor research for a potential exhibition, school program, or tour, you might want to check out WaterField Designs in San Francisco, who has been designing and manufacturing bags and cases since 1998. A few months ago I purchased a Bolt Brief from WaterField. It’s a great bag and I recommend you check it out, but more importantly, I’ve become very impressed with their customer research and prototyping for new products, especially if the customers are all over the country. It’s an idea that can be easily adopted by museums and historic sites if they have Continue reading
As we know, smartphones and other mobile devices are becoming a routine part of our visitors’ lives. But did you know that more people search for travel information on their mobile devices than on their desktops? It allows them to make immediate decisions while they’re on the go, including when they’re on vacation and at your site (if visitors are looking at their smartphones while walking in the door, they may be checking your admission fees and hours, not their email). Mobile users want information fast and they’re not discriminating: they’ll look for the information about your historic site from whomever gets it to them the fastest, even if it’s not your website. That’s the latest research from Think with Google on “Travel Planning and Purchasing has Evolved on Mobile.” For historic sites and house museums, this means that you should: Continue reading
For the first time, College Park, Maryland hosted the annual Small Museum Association conference, which was previously held for decades in Ocean City, Maryland (a seaside resort town where the rooms are cheap in winter). The relocation was controversial but it attracted a record attendance of 315 persons, plus the facilities at the Marriott Hotel and Conference Center were much better suited for a national conference. Not only were there a nice assortment of rooms and places to meet (not just for sessions but informal chats) but it features an outstanding art collection from the University of Maryland in its hallways, not the usual hotel pablum. Paintings and sculptures mostly by Maryland artists lined the hallways and in their own galleries, curated by Jon West-Bey (formerly at the Lower East Side Tenement Museum). Were we in a hotel? a conference center? a museum?
While some people might assume that a conference for small museums means that it’s for beginners, you’ll find that like most professional conferences it has a variety of sessions for different levels of experience, except that it’s aimed at institutions that have a small staff and budget. Flexibility and speed are among the characteristic advantages of small museums, who sometimes forget they can innovate much faster than their bigger brethern. Some quick highlights from the education sessions I attended are: Continue reading