The Metropolitan Museum of Art recently shared the results of its research on the users of its online collections, which approach about 600,000 visitors per month. Digital analyst Elena Villaespesa collected information on motivations and knowledge through Google Analytics, heat maps, and an online survey to develop six core user segments: professional researchers, student researchers, personal-interest information seekers, inspiration seekers, casual browsers, and visit planners. This typology will help the museum “plan new content and prioritize production of new features for the online collection” and is a finer version of the “stroller/streaker/scholar” categories that are often used by museum educators.
Using visitor research to plan and design the online collection is good application, but the article also points out several other ideas that will be useful to history museums and historic sites: Continue reading
Seminar for Historical Administration 2017 in Indianapolis
This year’s Seminar for Historical Administration (SHA) is meeting in Indianapolis and all of our hard work in selecting participants and presenters over the past months is coming to fruition. For three weeks in Indianapolis, a dozen people in the history field will be discussing the leading issues facing leaders and debating their solutions. I’ve assembled the schedule and directing the program, so I’m particularly excited to see how it unfolds each day. A big thanks to the dozens of people who are helping to make this extraordinary experience happen.
SHA opened on Sunday with Erin Carlson Mast, the President and CEO of President Lincoln’s Cottage, laying out the trends in the field. She noted how much has changed in the last ten years and that our work is more important than ever. I was particularly intrigued by her insistence that the mission and vision of the organization need to be manifested not only in the public programs and activities but also in the budget and operations. For example, their interpretation of slavery during Lincoln’s era motivated them to examine modern-day slavery (human trafficking) through their award-winning SOS program for teens AND make choices about the restoration materials used in the Cottage. Afterwards, we visited the library and archives at the Indiana Historical Society and had dinner together at a local restaurant.
Yesterday, David Young, Executive Director at Cliveden and Tim Grove of the National Air and Space Museum discussed the opportunities and challenges for making history relevant. It seems that everyone is struggling to make this happen, either through their programming or evaluation, and perhaps the most important discovery is that we need to learn more about our audience’s interests, motivations, and needs.
Today, Pamela Napier and Terri Wada at Collabo Creative will lead us through a short workshop on “design thinking” and then we’ll visit the Indiana State Museum to meet their new CEO Cathy Ferree and visit collections, and return to the Indiana Historical Society to learn about conservation.
Bolt Brief by WaterField Designs of San Francisco.
If you want to conduct visitor research for a potential exhibition, school program, or tour, you might want to check out WaterField Designs in San Francisco, who has been designing and manufacturing bags and cases since 1998. A few months ago I purchased a Bolt Brief from WaterField. It’s a great bag and I recommend you check it out, but more importantly, I’ve become very impressed with their customer research and prototyping for new products, especially if the customers are all over the country. It’s an idea that can be easily adopted by museums and historic sites if they have Continue reading