Category Archives: Travel and tourism

Fort Vancouver Has a Great Visitor Map (and a Lousy One, Too)

The simplest things impress me when I visit historic sites, like a good visitor map.  They’re hard to find so when I spot one, I’m thrilled.

I recently visited Fort Vancouver National Site in Vancouver, Washington, across the Columbia River from Portland, Oregon. In the Visitor Center, they provide a visitor map printed on 11 x 17″ paper that’s gathered in pads of 50 sheets. I’ve always loved these tear-off maps because they’re always neat and generously sized, and in this particular case, also well designed. Even though it’s simply printed with black ink on white paper, the designer carefully used tinting, serif and sans serif faces in different sizes, varied line weights, and symbols to help visitors easily find their way around this very large site. Most important, information that is not important to visitors is omitted. On the back side are Continue reading

Is Your Historic Site Ready for Mobile Devices?

As we know, smartphones and other mobile devices are becoming a routine part of our visitors’ lives.  But did you know that more people search for travel information on their mobile devices than on their desktops?  It allows them to make immediate decisions while they’re on the go, including when they’re on vacation and at your site (if visitors are looking at their smartphones while walking in the door, they may be checking your admission fees and hours, not their email). Mobile users want information fast and they’re not discriminating: they’ll look for the information about your historic site from whomever gets it to them the fastest, even if it’s not your website. That’s the latest research from Think with Google on “Travel Planning and Purchasing has Evolved on Mobile.”  For historic sites and house museums, this means that you should: Continue reading