Tag Archives: Think with Google

Is Your Historic Site Ready for Mobile Devices?

As we know, smartphones and other mobile devices are becoming a routine part of our visitors’ lives.  But did you know that more people search for travel information on their mobile devices than on their desktops?  It allows them to make immediate decisions while they’re on the go, including when they’re on vacation and at your site (if visitors are looking at their smartphones while walking in the door, they may be checking your admission fees and hours, not their email). Mobile users want information fast and they’re not discriminating: they’ll look for the information about your historic site from whomever gets it to them the fastest, even if it’s not your website. That’s the latest research from Think with Google on “Travel Planning and Purchasing has Evolved on Mobile.”  For historic sites and house museums, this means that you should: Continue reading