Author Archives: Max van Balgooy

About Max van Balgooy

President of Engaging Places LLC, a design and strategy firm that connects people to historic places.

Rethinking the Mission Statement

This week I’m attending the Small Museums Association‘s 29th annual conference in Ocean City, Maryland, where I’ll be giving a plenary address this morning on, “Mild-Mannered Superheroes Rarely Make a Difference.” As you might have guessed, it’s a mash-up of a quotation by Laurel Thatcher Ulrich and the conference theme on superheros. I hope to encourage attendees to rethink their mission, vision, and strategy to become more relevant and engaging in their communities. Unfortunately, most museum mission statements are mild-mannered, with the usual phrase of “collect, preserve, and interpret” stuck behind the name of the organization.

Funding agencies, museum accreditation, and strategic plans require a mission statement, so many organizations create a least offensive version that can be approved by the board. The result is that mission statements are often so vague that they’re ignored, have little to no influence on day-to-day activities, and are viewed as empty public relations gestures that provokes cynicism. No doubt they’ve found that having a mission statement doesn’t have much impact, but a recent study shows that the right kind of mission statement can significantly improve financial success and organizational performance.

In “Looking at the Value of Mission Statements: A Meta-Analysis of Continue reading →

Video: The Voices of Drayton Hall

This 2:24 excerpt from a self-guided multimedia tour of the landscape integrates the history of the people who lived and worked at Drayton Hall, an early 18th century plantation in South Carolina. This multimedia tour was produced in collaboration with the History Channel.

New England’s History and Architecture Explored in June

Historic New England presents the tenth annual Program in New England Studies (PINES), an intensive learning experience with lectures by curators and architectural historians, workshops, and behind-the-scenes tours of Historic New England’s properties and collections, as well as of other museums and private homes in the region. This year’s program begins on June 17 with Cary Carson on the 17th century in the Boardman House and ends on June 22 with Richard Nylander and Nancy Carlisle on the Colonial Revival at Beauport.

PINES examines New England history and material culture from the seventeenth century through the Colonial Revival, and delves into building design and technology, and the wide-ranging lifestyles illustrated by the historic sites on the itinerary. Highlights include private tours of Historic New England properties in Greater Boston; Essex County, Massachusetts; Portsmouth, New Hampshire; South Berwick, Maine; and Woodstock, Connecticut; workshops in furniture, ceramics, and textiles at Historic New England’s facility in Haverhill, Massachusetts; and a private tour of Continue reading →

WebWise Conference Coming Up in Early March

WebWise 2012: Project demonstrations

WebWise, the annual conference hosted by the Institute of Museum and Library Services, will be held in Baltimore on March 6-8, 2013. This year’s conference is co-sponsored by the Roy Rosensweig Center for History and the New Media and is being organized and presented in a very different manner. In advance, participants (anyone, actually) voted on the proposed workshop topics and then the conference organizers recruit speakers to fill the slots. For the project demonstrations, the participants will be divided into three groups and then rotate through three different sets of presentations. In addition, there will be a series of three-minute lightning talks over lunch, facilitated project/partnership incubator groups, and one-on-one speed consulting sessions. Indeed, there’s only one plenary session scheduled for the entire conference–Audrey Watters of Hack Education–as a keynote on the last day.

I’ve attended as many WebWise Conferences as possible because the content has been outstanding and I often come away with new approaches and strategies, even from the sessions that are far outside my field. This year’s reformatting seems intriguing, but much of the content remains a mystery so Continue reading →

Video: The Sound of Lincoln

Soundworks documents the creation of “authentic sound” for Steven Spielberg’s film, Lincoln. The sound designer discusses his efforts to collect sounds at historic sites and in museum collections, such as the clocks and doors at the White House and a pocket watch at the Kentucky Historical Society.

Resources for Historic Sites from the American Alliance of Museums

The American Alliance of Museums (formerly known as the American Association of Museums) is offering several resources and workshops that may be interest to historic sites, including:

TrendsWatch 2013: Upcoming Town Hall
This year’s edition of TrendsWatch, the annual report on key social, economic, technological and other trends that are shaping the future of museums, will be released next month. You can also learn about it at the Alliance’s Web-based Town Hall on March 27 at 2 pm ET, which will be hosted by their Center for the Future of Museums. Registration is free for Alliance members, and will open soon. Meanwhile, read (or re-read) TrendsWatch 2012 for a taste of the future.

2012 National Comparative Museum Salary Study Available
A national salary study has long been a top request from Alliance members. Demonstrating that we’re stronger together, the 2012 study was prepared in collaboration with the Association of Midwest Museums (AMM), the Mountain-Plains Museums Association (MPMA), the New England Museum Association (NEMA) and the Southeastern Museums Conference (SEMC) and based on surveys conducted in their regions. Together, these associations represent 36 states, 64 percent of the American population and approximately two-thirds of all museums in the United States. Available free to Continue reading →

IMHO: Seismic Shifts Predicted in Historic Preservation

Unlike the environmental movement, which has many national organizations devoted to its many and varied causes, historic preservation has just a handful. When something happens at one or two of them, it can significantly shape what’s happening at the state and local level. This year promises seismic shifts because of transitions occurring at three national organizations: Preservation Action, the National Conference of State Historic Preservation Officers, and the National Trust for Historic Preservation.

The National Trust for Historic Preservation has been undergoing tremendous transformation since 2009, when Dick Moe’s long 17-year tenure as president ended. Stephanie Meeks, a former executive with the Nature Conservancy, took the helm and introduced a new strategic plan that narrowed its work by closing most of its regional offices, cutting Preservation magazine from six to four issues a year, closing its Save America’s Treasures office, reorganizing the National Main Street Center as a wholly-owned subsidiary, and cutting its ties with state and local preservation organizations. The plan (sometimes called Preservation 10X) also prompted a turnover of much of the staff through reorganizations and layoffs and put in place a new management team, most of whom are outside the field of history or preservation, suggesting a major retreat from its leadership position in historic preservation.

This year the focus at the National Trust seems to be on raising cash to survive. The last fiscal year ended Continue reading →

Video: Smithsonian Museum of African American History and Culture

This short feature by BET includes an interview with director Lonnie Bunch, highlights of artifacts, and a computer-generated fly-through of the new Smithsonian Museum of African American History and Culture. In honor of African American history month, I’ll be sharing other related videos on Fridays.

Seeing Indiana’s Historic Sites From an Artist’s Perspective

Ronald Mack. Photo courtesy of Indiana Plein Air Painters Association.

Indiana Landmarks, one of the most active statewide historic preservation organizations in the nation, has an innovative program that brings together local artists and historic sites. To preserve the tradition of plein air painting and focus artists on capturing historic places, Indiana Landmarks is partnering with the Indiana Plein Air Painters Association (IPAPA) on the third volume of the coffee-table book series, Painting Indiana.

“Plein air painting is an important tradition, famously practiced in the late nineteenth and early twentieth centuries by T. C. Steele, William Forsyth, Ottis Adams and other noted Hoosier artists,” says Indiana Landmarks’ president Marsh Davis. “When places are captured in paintings, it increases the public’s Continue reading →