Category Archives: Community engagement

Interpretive Planning for Dozens of Sites

Arroyo Seco Parkway National Scenic Byway Interpretive Plan produced by Engaging Places for the Mountains Recreation and Conservation Authority in May 2012.

If you’re interpreting a group of sites or a heritage area, you might be interested in reviewing an interpretive plan I completed earlier this year for the Arroyo Seco Parkway National Scenic Byway. When the Parkway was completed in 1940, it connected Los Angeles and Pasadena and began southern California’s Freeway Age. It’s also a region that has a dense concentration of museums, historic sites, parks, historic Main Streets, architectural landmarks, and unique businesses, including the Gamble House, Huntington Library, Lummis Home, Heritage Square, and Olvera Street. To bring attention to these cultural riches, the Mountains Recreation and Conservation Authority commissioned me to develop this plan and work with a local stakeholders, build on an inventory of assets developed by the National Trust for Historic Preservation, and integrate audience research conducted by the Community Land Use and Economic Group and Decision Support Partners.

The planning process followed a traditional approach by collecting content to develop topics and themes; conducting visitor research to identify target audiences; and finally Continue reading →

Making Mission and Vision Visible: Put it by the Coffee Pot

A recent visit to Museum L-A in Maine, a local history museum serving the communities of Lewiston and Auburn, revealed a clever way to keep the mission and vision visible and prominent. They were posted on large boards in the conference room above the refreshments–whenever a group met, they couldn’t miss these reminders of the organization’s purpose and direction.

Their mission and vision were developed through a community-wide facilitated process led by E. Verner Johnson and they came up with statements that go far beyond the typical “collect, preserve, and educate”:

Mission

Museum L-A strengthens community and connections between generations by documenting and celebrating the economic, social, and technological legacy of L-A and its people.

Vision

Museum L-A chronicles the history of work, industry and community in Lewiston and Auburn; serves as a community gathering place; creates engaging learning experiences; and contributes to the civic, cultural, and economic revitalization of L-A.

For more details, see their strategic plan highlights on their website. I was pretty impressed with this local history museum, so you’ll find a post or two about it in the future.

Put Your Organization to the Rorschach Test

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If you’re finding that your organization is in a rut and you no longer feel as inspired about its work, it might be useful to look at it in a new way by creating a “word cloud” of key documents, such as a strategic plan, mission and vision statements, interpretive themes, or visitor evaluation. A word cloud is a visual presentation of the most frequently used words, sized by frequency. For example, if you use the word “history” ten times more than “preservation” in your strategic plan, “history” shows up much larger than “preservation” in the word cloud. The word cloud allows you to look at your organization from a different perspective: words jump out at you and prompt questions about what’s being emphasized (and what’s not).

As examples, in the slide show above I’ve assembled word clouds from the first few paragraphs of the About section of the websites (which often includes the mission or vision statements) of the following historic sites:

I’ve used word clouds in strategic planning sessions to Continue reading →

Historic Sites Garner A Dozen+ Grants from IMLS

The Institute for Museum and Library Services recently announced the awards for the latest round of Museums for America grants, which include projects at more than a dozen historic places. It’s always a quick way to see what’s happening around the country to get ideas as well as identify what projects are attractive to funders. Congratulations to the recipients, especially our colleagues who are working with historic sites, including:

Kodiak Historical Society – Kodiak, AK
Award Amount: $52,706; Matching Amount: $52,810
Contact: Ms. Anjuli Grantham, Curator of Collections
(907) 486-5920; anjuli@baranovmuseum.org

The Kodiak Historical Society will complete design development for 2,800 square feet of exhibits at the Baranov Museum, located within the National Historic Landmark building known as the Russian-American Magazin. The project will foster the planning and design of Continue reading →

IMLS Moves Deadline in Response to Comments from Museums

In a surprising move, the Institute of Museum and Library Services will be changing the application deadline for Museums for America and National Leadership Grants from January 15, although it won’t happen until 2014 at the earliest and the new deadline hasn’t been announced. The 2013 deadline remains January 15. According to Claudia French, Deputy Director for Museums, “We wholeheartedly support this suggestion and will change the deadline for FY2014. The time required for final approval of new grant guidelines through the Office of Management and Budget (OMB) will not allow us to alter the date for FY2013.”

This was a result of more than 100 comments received from the field as a result of a major restructuring of their grant programs. IMLS did not reveal what other changes are under consideration or what concerns were reflected in the comments, however, they did affirm that, “In 2013, there will be no restrictions on the number of applications a museum may submit to MFA or NLG-Museums. . . .Museums submitting applications in more than one project category will compete with other museums in each category, not with themselves.”

Thanks to everyone who submitted comments on the proposed IMLS grant guidelines. This has been one of the most controversial topics in the museum field that I encountered this year, so I’m happy to hear that museums and historic sites had some influence and that the IMLS was willing to accept public comments and provided an initial response so quickly. A complete statement from IMLS is available on their blog.

Slave for a Day? I’m Not Sure This is a Good Idea

Footsteps of the Enslaved, a new program at Hampton

Hampton, a National Historic Site operated by the National Park Service, recently announced a “Slave for a Day” program which will allow visitors, to, “Experience agricultural labor that enslaved people may have performed at Hampton. Work in the fields with actual hoes and scythes. Carry buckets of water with a yoke on your shoulders.” After a chorus of howls went up on the Internet, the title was changed to the much more tame, “Walk a Mile, a Minute in the Footsteps of the Enslaved on the Hampton Plantation” but the program content remained the same. I certainly want to encourage the ranger who developed the program to continue to pursue her passion for African American history, but I’m not sure these activities, as described, get visitors to fully understand what life was like for enslaved people. Antebellum farming is about hard work; Continue reading →

Changes at Google+ Creates Opportunities for Museums and Sites

Okay, everyone knows about Google but Google+ and Google Places is still a mystery for many people. It may become a bit simpler because the rumor is that Google Places is slowly being replaced by Google+ Local. Or did that just complicate things? Let’s start over.

Google search results for “historic sites in philadelphia”

Google has launched new search results that include the usual title, web link, and brief description, but now adds the address, phone number, shows the location on a map, a link to reviews, and a Zagat ranking on a scale of 1 to 30. In the example to the left, you’ll see the search results for “historic sites in Philadelphia” and that the Eastern State Penitentiary (the third item) received a Zagat rating of 25 (it really is an amazing place) and has 81 Google reviews (wow! their visitors have opinions). This new form of listing doesn’t occur for every city, just those that seem to have enough places to warrant them (right now, this list appears for Denver but not San Francisco). Local information is being integrated across Google (including the Zagat ratings, which was acquired by Google last year), so you’ll find Continue reading →

VSA: Why Teachers Visit Historic Sites

The April 2012 (15:1) issue of Visitor Studies, the semi-annual journal of the Visitor Studies Association, just arrived and it includes, “Motivating Participation in National Park Service Curriculum-Based Education Programs” by Marc Stern, Elizabeth Wright, and Robert Powell. It’s a rare examination of the reasons why teachers visit (or don’t visit) historic sites. For anyone that provides school programs, its findings provide some useful guidelines.

The study attempts to “understand why teachers at schools within the immediate vicinity of Great Smoky Mountains National Park attend, or don’t attend, the park’s curriculum-based programs.” To discover the perceived benefits and disadvantages of participation, they conducted a preliminary focus group with teachers and then surveyed 400 teachers in fourteen schools and interviewed school administrators. Although this study’s focus was on a national park’s programs for a middle and high school audience, there are some surprising findings that may cause you to question your assumptions even if you’re an historic site focusing on the elementary grade levels. Here’s a quick summary: