This afternoon at the annual meeting of the American Alliance of Museums in Seattle, Washington, I’ll be part of “Strategic Planning Made Simple,” a panel session discussing approaches to designing and implementing strategic plans with Liz Maurer (National Women’s Museum), Laurie Baty (National Capital Radio and Television Museum), and Steve Shwarzman (Institute of Library and Museum Services). I’ll be highlighting four ways to overcome “planning creep,” the seemingly inevitable and invisible force that pulls you away from your goals:
1. Adopting a Meaningful Purpose and Vision. Strategic plans have been with us for nearly a century, first for military purposes and then adopted by businesses in the 1970s. It’s now pretty clear that planning without a purpose is a wasted effort and now you’ll find both businesses and non-profit organizations adopting “mission statements.” While mission statements are needed, not all mission statements are helpful. I’ll be outlining the six elements of a Continue reading







