When disaster strikes, how should a museum approach fundraising? A recent appeal from the Gamble House Conservancy offers an excellent model.

Following the devastating Eaton Fire in January 2025, the Gamble House framed its appeal not simply around its own needs, but around its role in the community’s recovery. The letter powerfully connects the Gamble House to the larger regional tragedy, emphasizing the museum as a place of respite, inspiration, and service. Rather than focusing solely on damage or lost revenue, the appeal highlights how the museum has already acted: removing collections, supporting staff and volunteers, surveying visitors to guide future programs, and partnering with displaced nonprofits like the Pasadena Audubon Society.

The Conservancy also effectively maintained its core mission. Ongoing conservation efforts, such as addressing water intrusion and repairing the side yard gate, are presented alongside expanded community initiatives. This dual focus reassures donors that their gifts support both immediate public needs and long-term stewardship.

Finally, the letter makes giving easy. In addition to traditional mail-in donations, a QR code directs supporters to a secure online portal, meeting donors where they are.

The takeaway for museums and nonprofits? After a crisis, connect your organization’s needs to the broader recovery, demonstrate early action, and align core mission work with new community service roles. Fundraising after a disaster isn’t just about survival — it’s about showing how your institution remains essential to the life of the community it serves.