Imagine this: you’ve spent weeks planning a concert at your local history museum. You’ve arranged every detail, from booking a fantastic band to setting up the stage. The chairs are perfectly aligned, the lighting is just right, and the atmosphere feels full of possibility. But as the start time approaches, your excitement gives way to nervous glances at the clock. The parking lot remains empty. You keep hoping someone will arrive late, but after ten minutes, the seats are still vacant. The band—thankfully understanding—decides to use the time to practice, and while their music fills the room, you’re left grappling with embarrassment and frustration. Just a week earlier, a similar concert you organized thirty miles away had a packed house. What went wrong this time? How could the results be so different?

That happened to me early in my museum career and it was a humbling lesson. Perhaps you’ve faced similar moments—community events that fell flat, partnerships that fizzled, or publicity that didn’t attract attention. It’s easy to feel defeated when a community group declines to collaborate because their priorities don’t align, or when a business association’s objectives clash with the mission of interpreting artifacts rather than hosting public events. Sometimes, the problem is simply bandwidth—not enough staff to attend community meetings or follow up with volunteers. Community engagement can feel like a puzzle with a lot of missing pieces. But with the right tools, those challenges can transform into opportunities.