Author Archives: Max van Balgooy

About Max van Balgooy

President of Engaging Places LLC, a design and strategy firm that connects people to historic places.

A Campaign to Make History Relevant to Americans

In the last year I’ve become part of an group to find ways to make history more meaningful and relevant to Americans. The History Relevance Campaign, for lack of a better name, is an informal grassroots effort made up of public historians, preservationists, educators, historic site managers, and museum leaders who are creating a national, broad-based strategy to assert the relevance of history.

Just to clarify, the History Relevance Campaign is not connected to any one history organization. From its start in early 2013, the group has strived to be as inclusive as possible. Secondly, it is not a lobbying group. Its main audience is the general public, not elected officials and public policy makers. Thirdly, its intent is to show that history skills are just as important as Continue reading →

Washington Post Investigates Financial Fraud at Nonprofits

During the last couple months the Washington Post has been running a series of articles on financial fraud at non-profit organizations using the annual Form 990 report. According to their research, more than a thousand organizations have disclosed “a significant diversion” of assets (such as embezzlement) since 2008. “Significant” means it exceeds $250,000 or five percent of the organization’s assets or receipts, so minor occurrences of fraud are not revealed. Charitable organizations (such as museums and historic sites) were by far the most common victims, representing about 65 percent of the total. Educational institutions were the second most common victims, but fell far behind at about 15 percent.

The three most common forms of financial fraud are: Continue reading →

Building Membership Relies on Research

Curate Your Own Membership at the Whitney Museum of American Art

The November/December 2013 issue of Museum, the magazine of the American Alliance of Museums, includes two helpful articles on membership, which is typically the fundamental fundraising program for historic sites.

In “Join the Club,” Daniel Grant describes several museums that have successfully broken the traditional “give more/get more” membership structure. The Whitney Museum of American Art nows offers a Curate Your Own Membership program, which includes Continue reading →

Celebrating the New Year by Looking Back

Freedom’s Eve at President Lincoln’s Cottage

President Lincoln’s Cottage in Washington, DC is hosting a New Year’s Eve party with meaning by marking the “stroke of midnight, January 1, 1863” when “thousands of men, women, and children celebrated as the Emancipation Proclamation finally took effect.” Tickets are $150 to $250 per person, with a special discount for persons under 40 years old. Although the staff will be working on a holiday, it’s a clever way to connect history and support a good cause, too. What popular events in your community can be connected to your site’s history or mission?

AAM and NAI Announce Awards, but Few are Historic Sites

Walking Cinema of Gloucester HarborWalk

The American Alliance of Museums and the National Association for Interpretation announced their annual winners in various categories, from label writing to exhibits to publications to programs. You’ll want to look at the entire list for inspiration, but I especially want to congratulate those people and organizations whose worked focused on historic sites, houses, and places (that’s the point of this blog).

The Media and Technology Professional Network of AAM presented Muse Awards for digital media to: Continue reading →

AASLH Refreshes its Website

The American Association for State and Local History refreshed its website at aaslh.org, launching a significantly improved and enhanced version that’s rich with color and photos, along with continually updated news, blog posts, and tweets laid out in a magazine format. You’ll need to explore the various pages to discover the new features and content, but I especially like News and Views to quickly soak up what’s happening and the Learn and Search Interests pages, where you can browse popular topics with just a click of a mouse, such as “administration” or “funding.” There’s also a Your Feed page that allows you choose from a menu of topics that interest you, such as “best practices” or “historic houses” and viola! you get a special page created just for you.

As a member of the AASLH Council, I officially receive the credit for the new website, but it actually belongs to the AASLH staff, particularly Rebecca Price, Bob Beatty, and Terry Jackson. This new website has been a longtime in coming, but it was worth the wait.

PS. If the new website comes up broken, as it did for me at first, just refresh your browser to clear its memory of the old website.

Video: Refuse to Fold: Heritage Tourism in the Mississippi Delta

This 35-minute video is the first cut of a working documentary by Brian Dempsey and Angela Smith about heritage tourism and the Mississippi Delta Blues, featuring Jimmy “Duck” Holmes from Bentonia, Mississippi. Dempsey and Smith were PhD students in public history at Middle Tennessee State University four years ago when they produced this video.

Video: History Matters. Students Matter.

http://vimeo.com/76743251

Angela Smith, assistant professor and director of the public history program at North Dakota State University shares this six minute general overview of the value of history and how the Public History Program at NDSU has contributed through several student projects. This video was presented at the College Honors Day on October 11, 2013.

Video: History of Halloween

http://vimeo.com/29761053

National Geographic Channel presents its history of Halloween in this 3:12 video. It’s a bit dramatic but well produced. As an alternative, you can buy the “Ghosts of History” video to project ghostly images of people in “colonial clothing” on a scrim. I’m not sure the colonial period was the scariest for America–how about the attack on Pearl Harbor or the Cuban Missile Crisis?

http://vimeo.com/64471866