Author Archives: Max van Balgooy

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About Max van Balgooy

President of Engaging Places LLC, a design and strategy firm that connects people to historic places.

Amazon.com May Help Your Fundraising Efforts

AmazonSmile customer start-up page.

AmazonSmile customer start-up page.

This holiday season, Amazon.com is mixing business with charity in its newest project, AmazonSmile.  By shopping at smile.amazon.com instead of plain old amazon.com, 0.5 percent of the value of their purchases will be donated to the customer’s preferred charity (i.e., a $100 purchase becomes a 50 cent donation).  When first visiting AmazonSmile, customers are prompted to select a charitable organization from almost one million eligible organizations.   What’s even more amazing is that there seems to be no limit to the amount Amazon will give to charity, although as of now auto-renewed subscription purchases and digital products aren’t included.  Donations will be made by the AmazonSmile Foundation, so customers using AmazonSmile will not be able to claim donations as charitable deductions.

Charitable organizations can register for free to receive donations at Continue reading →

Video: History Matters. Students Matter.

http://vimeo.com/76743251

Angela Smith, assistant professor and director of the public history program at North Dakota State University shares this six minute general overview of the value of history and how the Public History Program at NDSU has contributed through several student projects.  This video was presented at the College Honors Day on October 11, 2013.

Video: History of Halloween

http://vimeo.com/29761053

National Geographic Channel presents its history of Halloween in this 3:12 video.  It’s a bit dramatic but well produced.  As an alternative, you can buy the “Ghosts of History” video to project ghostly images of people in “colonial clothing” on a scrim.  I’m not sure the colonial period was the scariest for America–how about the attack on Pearl Harbor or the Cuban Missile Crisis?

http://vimeo.com/64471866

Historic House Museum Sustainability at MAAM

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It’s unclear if most historic house museums will be able to move beyond traditional approaches based upon the discussion at yesterday’s, “There is Power In a Union: Collaboration and Sustainability in Historic House Museums.” At the Mid-Atlantic Association of Museums annual meeting, Frank Vagnone of the New York Historic House Trust moderated the session with a panel of five representatives of the National Trust’s Historic Artists’ Home and Studios program and about 35 people in attendance.  Although Vagnone encouraged the group to focus on collaborations that earned significant income to sustain the museum, examples from the audience kept falling short.  Anything that provided some revenue (such as school groups or small grants) or increased attendance (even if it was shortlived or unrelated) were held up as acceptable partnerships.  The audience discussed the value of serving school groups, the need to use social media, the declining relevance of museums, and the challenge of obtaining grants from local banks, but no one was Continue reading →

Video: Baltimore: A History, Block by Block

James Singewald, is photographing and researching ten historic streets in Baltimore for his project, Baltimore: A History Block by Block.   This 4:30 video explains his project and presents a series of his photographs that show the rich variety of architecture that survives (and may be soon demolished) and is raising funds for 4×5 film, processing, research, and publication on Kickstarter.   It’s a great way to raise funds to research and document historic neighborhoods, and he’d appreciate your support with a gift of $10 or more (he’s raised nearly half of his expenses with 65 backers).  Singewald received his MFA from the Maryland Institute College of Art abd is currently the imaging services technician at the Maryland Historical Society>  He funded his previous book, Old Town, East Baltimore, in 2010 through Kickstarter.

Responses to Government Shutdown Vary at Historic Sites and Museums

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Washington, DC is one of the nation’s museum meccas with nearly 19 million annual visitors so with the partial shutdown of the federal government, tourists are frustrated and confused.  Closed are the most popular destinations such as the Smithsonian Institution, National Gallery of Art, Lincoln Memorial, US Holocaust Memorial Museum, National Archives, and Capitol Visitor Center (tours of the White House ended in March 2013 due to sequestration).  Although it is a federal city, many of its museums and historic sites are privately operated so places such as the Phillips Collection, Corcoran Gallery of Art, President Lincoln’s Cottage, Tudor Place, Woodrow Wilson House, and International Spy Museum, are open as usual.  “National” may be in its name, it doesn’t mean it’s affected by the shutdown, so the National Building Museum, National Geographic Museum, National Museum of Women in the Arts, National Museum of Health and Medicine, and National Museum of American Jewish Military History are open (as is the National Aquarium in Baltimore).  Adding to the confusion are parts of the federal government that remain open (hence its more precise definition as a “partial shutdown”), so historic sites such as the US Supreme Court and Arlington National Cemetery (but not Arlington House), continue to be open to tourists.

Washington DC is definitely a confusing places for tourists at the moment, but it’s also confusing at the Continue reading →

HBR: The Truth About the Customer Experience

Harvard Business Review, September 2013

Harvard Business Review, September 2013

The September 2013 issue of Harvard Business Review features four articles on women in leadership, which will be of interest to many people who work at historic sites and museums.  The first is on the subtle gender bias that obstructs women’s access to leadership in even the most well-meaning organizations (and how to correct the problem), the second article describes companies who have successfully incorporated inclusivity, and the third reveals the way women make buying decisions differently in a business-to-business (B2B) setting from men.  The fourth article is a roundup of recent research on women in the workplace, such as women receive less criticism but also less challenging assignments.  Of course, the museum and historic site field is dominated by women, so I wonder what these statistics would look like for us.

There’s also a good article on “customer journey mapping.”  It’s a relatively new method of studying a customer’s buying experience by identifying all the places that a company interacts with a customer and evaluating each of these “touchpoints.”   By mapping the customer’s journey to buy a product from their initial search for information to its delivery and installation, a company can better understand the Continue reading →

Video: Rembrandt Enlivens Shopping Mall

A painting by Rembrandt van Rijn, the Dutch master artist, comes to life in this video staged in a busy shopping mall.  Using the slogan, “Our Heroes are Back” and inspired by Rembrandt’s Night Watch (1642), it promotes the return of all the major artworks after a decade’s long renovation of the Rijksmuseum in Amsterdam.  It’s chaotic and confusing, so hang on to the end and it’ll come together.   Thanks to Cathy Fields for suggesting this video.

Snapshots of AASLH in Birmingham

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I’ve just returned from three days in Birmingham, Alabama, where I attended the annual meeting of the American Association for State and Local History.  Lots of great sessions and I was often caught struggling to decide which one to attend.  Of course, it’s always great to meet colleagues from around the country but I was struck by how many graduate students attended.  Melissa Bingmann, who directs the public history program at West Virginia University, brought a dozen students because she believes it’s a more effective use of her limited funds–students hear more “guest” speakers, visit more museums and historic places, and learn more about the field than if they had stayed on campus all year.

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Birmingham isn’t high on my list of tourist destinations, but the AASLH meeting gave me a chance to see Continue reading →

AASLH Award Winners

Lee Wright at the History List created a Slideshare presentation of the 87 history projects that will be receiving awards today from the American Association for State and Local History at their annual meeting in Birmingham, Alabama.   You’ll see exhibits, books, websites, preservation projects, outdoor multimedia tours, and much, much more.  It’s an easy way to get ideas for your museum and historic site (perhaps your staff can watch it over lunch together?).

Lee also mentioned that he’ll be offering the “Make this Holiday Historic” at the History List again in December to promote events, gifts, and membership at historic sites and house museums but may include some tweaks to make it more engaging.  If you are interested in participating (I especially encourage sites that are in a city or region that’s a tourist destination), contact Lee@TheHistoryList.com.