In this 8:55 video, Steve Dotto at DottoTech explains Eventbrite, a tool that allows you to setup, manage, and promote an event online.  Eventbrite can handle paid or free events, allows for discounts, and can accept donations, plus it can create ads for email, Facebook, an event page, or a countdown widget for your website.  Eventbrite is free but collects a service fee for each ticket sold for paid events (2.5% + 99¢ per ticket; for nonprofits it is 2.0% + 99¢ per ticket; if the event is free, there’s no charge!).  Fees can be passed on to the customer or can be absorbed into the ticket price (a $10 ticket for a museum would incur $1.49 in service fees).  You can use PayPal to process payments or use Eventbrite’s payment processing service for 3% of the ticket price.

If your museum or historic site has experience working with Eventbrite, please share what’s worked or not in the comments below.