Yesterday, Google launched Google+ Pages worldwide, which expands their network from people to places. Now historic sites, museums, galleries, organizations, associations, and even advocacy campaigns can have a Page in Google+. It’s similar to Facebook, but you have access to such Google+ features as:
- email distribution lists (called Circles), which can help you build special interest groups around your collections or programs
- group video chats (called Hangouts), which can help you hold meetings for up to 9 people
- sending text messages as a group chat (called Messenger), handy if you’re coordinating a large event and need to communicate with everyone quickly.
Likewise, your members, users, and supporters will be able to more easily connect with you by adding you to their Circles, plus they can recommend your content on Google Search.
A number of pages are already available (Save the Children, Anderson Cooper 360, The All-American Rejects), but any organization will be able to join the community at plus.google.com/pages/create. I’ve just created a Google+ Page for Engaging Places, but it’ll be fairly quiet until I better understand the possibilities (but I wanted to reserve my name before someone else takes it).