Author Archives: Max van Balgooy

About Max van Balgooy

President of Engaging Places LLC, a design and strategy firm that connects people to historic places.

Peel-and-Replace Signage: A Durable and Flexible Alternative for Outdoor Interpretation

*A large interpretive sign at Kinderdjik in the Netherlands.*

On a recent trip to Europe, I encountered one of the most durable yet inexpensive approaches to outdoor signage I’ve seen: printed sheet vinyl applied to thin aluminum laminate panels, typically 1/8 to 1/4 inch thick. These signs can be cut into custom shapes, mounted to walls or posts, and grouped together to present text in digestible sections. When panels need revision or repair, the vinyl surface is simply peeled away and replaced.

The advantages are striking. Because the medium is printed vinyl, designers can easily incorporate full-color photographs, maps, diagrams, and QR codes alongside text. Unlike banners, these signs don’t wrinkle or sag, giving them a crisp, professional appearance. Compared with porcelain enamel or glass-based panels—beautiful but costly and still prone to damage—the peel-and-replace model offers museums and nonprofits a flexible, affordable option.

There are cautions. Outdoor durability must be tested over time to ensure resistance to fading or peeling, and they may need to be framed if the sharp corners pose a safety hazard in high-traffic areas. If you’re in the Southwest, these metal signs could become hot enough to shorten the life-span of vinyl. Still, the opportunity is clear: this approach lowers barriers to producing high-quality interpretative signs. Next steps for museums include piloting small-scale installations to measure longevity, visitor response, and cost savings before broader adoption.

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Heading to Cincinnati for AASLH—Will You Be There?

This week I’m heading to Cincinnati for the American Association for State and Local History’s Annual Meeting—and I couldn’t be more excited. After a couple of years of scheduling conflicts that kept me away, I’m very much looking forward to reconnecting with colleagues and friends from across the country.

If you’ll be there, I hope to see you at the History Leadership Institute reception on Wednesday afternoon. If we miss each other then, perhaps we’ll cross paths in the exhibit hall or between sessions. Please do say hello—I always enjoy hearing what others are working on.

I’ve been fortunate to visit many of Cincinnati’s museums over the years, but there’s always more to discover. I’m especially looking forward to Friday morning’s walking tour of the Over-the-Rhine District (which includes a special preview of the new OTR Museum) and Friday night’s reception at the American Sign Museum. There are so many museums to see and I can easily recommend the Cincinnati Art Museum, Taft Museum of Art (in a historic house), Harriet Beecher Stowe House, National Underground Railroad Freedom Center, and the Cincinnati Museum Center (a multi-museum complex in a splendid Art Deco train station). In addition, I’ll make a return visit to two places within walking distance: the 21c Museum Hotel (a surprising blend of luxury hotel and contemporary art museum—what are they doing now?) and the Contemporary Arts Center (by Zaha Hadid, the first woman to design an art museum in the US—how it is holding up?).

It promises to be a week full of learning, inspiration, and connection. I hope to see many of you in Cincinnati!

Job Fairs: A New Public Program for Museums?

This fall, the Museum Studies Program at George Washington University is joining forces again with the History and Art History Departments to offer a Museums+ Internship Fair. Now in its second year, the fair connects undergraduate and graduate students with a wide range of museum and history internship opportunities in the DC area. For a couple of hours on a Friday afternoon, students will gather in the atrium of the Corcoran School of the Arts and Design to meet representatives from dozens of institutions—including the National Gallery of Art, Hillwood Estate, the National Museum of Women in the Arts, Supreme Court of the United States, White House Historical Association, and many more. The goal is simple: to help students discover just how much they can do with their degrees and to broaden their horizons by meeting professionals working across the museum and history fields.

As we’ve been preparing for the fair, I began to wonder—what if museums and historic sites flipped the concept and hosted a similar program for their own communities? Instead of being a service for students alone, imagine it as a public program, designed to connect local residents, businesses, and organizations with the museum itself.

Benefits to the Community

For many people working in business, technology, or traditional jobs, the idea of contributing their skills to a nonprofit or museum has never crossed their minds. They may not recognize that their expertise—whether in marketing, finance, customer service, or carpentry—has enormous value to cultural organizations. By connecting residents with organizations and ideas outside their usual circles, museums can help expand horizons and build confidence.

Benefits for the Museum

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Reimagining Historic House Museums: Two Workshops Coming Up!

House museums across the country are confronting difficult questions about relevance, sustainability, and meaning in the 21st century. What worked twenty years ago—traditional tours, decorative arts displays, and carefully preserved interiors—often isn’t enough today to engage visitors or generate financial stability. Communities are changing, audiences have new expectations, and historic sites are under increasing pressure to demonstrate their value.

That’s why Ken Turino (formerly at Historic New England) and I developed Reimagining the Historic House Museum, an intensive one-day workshop that helps professionals and volunteers tackle these challenges head-on. Over the past decade, we’ve led this program at sites across the United States, working with hundreds of staff, board members, and volunteers to think creatively about interpretation, audience engagement, and business models. Each workshop is highly interactive, blending case studies, small-group activities, and practical exercises. Participants leave not only with new ideas, but with concrete tools to implement change at their own sites.

This fall and next spring, we’ll be offering two opportunities to join us in person:

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What Happens When a Museum Asks Questions Instead of Giving Answers?

In March 2024, the Cologne City Museum (Kölnisches Stadt Museum) in Germany reopened in an unexpected setting: a former luxury department store in the heart of the city’s shopping district. The museum has been around since 1888, but a 2017 water leak forced it out of its former location. Its latest incarnation takes a bold new approach to presenting the city’s history, promoting itself with “Cologne: A New Narrative.”

Rather than organizing its permanent exhibition chronologically or thematically, the museum focuses on emotions using eight big questions to explore both the past and present of Cologne for residents and tourists. Throughout they incorporated responses and personal objects from their “Cologne Experts,” fifteen diverse residents who represented different perspectives.

From the moment you enter, the museum signals something different. The large black-and-white lobby features a central stairway leading both a half-story up and a half-story down, offering a tantalizing glimpse of what’s to come. The introductory label in the lobby reads:

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Mapping Slavery in Amsterdam: Reflections on a Heritage Guidebook

During a recent trip to the Netherlands, I picked up a copy of Amsterdam Slavery Heritage Guide (Gids Slavernijverleden Amsterdam) , the second extended edition published in 2018. Although it’s been around for nearly a decade, this was my first encounter with it—and I’m glad I made the discovery. As someone interested in the interpretation of African American history and culture, as well as city guides, I found it to be a compelling model for documenting and acknowledging slavery’s legacy in public spaces.

The full-color Guide identifies over 100 locations throughout the city connected to slavery, from major institutions to architectural details that would be easy to overlook. Each site is presented with a bilingual (Dutch and English) description that varies in length, sometimes accompanied by historical context. The locations are not limited to traditional sites such as mansions and churches—many are ordinary houses or warehouses, gablestones, offices, or former homes of prominent individuals. A map at the beginning allows you to design your own exploration of the city’s slavery heritage.

The content is categorized among four topics:

Trade and Profit
Africans and Asians in Amsterdam
Resistance and Abolition
Museums and Archives

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A Clever, Adjustable Book Cradle at the Folger Library

Rare book nerds, this post is for you. During a recent research visit to the Folger Shakespeare Library in Washington, DC, I came across an ingenious book cradle designed in-house by the paper conservators. It’s a simple yet sophisticated solution for supporting large or heavy bound volumes without stressing their spines—especially helpful for researchers working with oversized books in the reading room.

At first glance, it looks like a typical cradle, but it’s fully adjustable. Two triangular supports, covered in blue buckram cloth, can be moved farther apart or adjusted to change the angle, accommodating the size and shape of the book. Weights help stabilize the book on the cradle, while a brown felt mat underneath provides friction to prevent the supports from sliding.

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Designing for Impact: Why Reflection Should Be at the Heart of Your Museum Experience

In today’s fast-moving, attention-fragmented world, museums are under pressure to do more than just deliver content–they need to make it stick. Whether it’s an online program, a guided tour, or an immersive performance, professionals are increasingly asking: How do we create experiences that matter? Three recent studies point to a clear answer: if you want to deepen impact, design for reflection.

Reflection Creates Meaningful Museum Visits

A recent study by Pieter de Rooij and colleagues at the Dutch Open Air Museum in Arnhem investigated what factors contribute to a memorable, meaningful, or transformative museum experience. Using surveys from over 500 visitors, they found that reflection was the strongest predictor of all three outcomes, while sociability and joy had a smaller yet significant effect. Visitors who were prompted to think about new ideas or connect the experience to their own lives were significantly more likely to report lasting impact.

Interestingly, traditional design features—such as beautiful displays, freedom to roam, or relaxing environments—were not strong predictors of impact. While those elements may support comfort and enjoyment, they don’t on their own foster deeper engagement.

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AASLH’s Interpreting History Series Now on Sale

If you’re looking to expand your bookshelf this summer, now’s a great time to explore the Interpreting History series from the American Association for State and Local History (AASLH). Bloomsbury is currently offering 10–15% off the entire series—an excellent opportunity to add fresh perspectives on interpretation to your library.

Among them is my newest title, Interpreting Christmas, co-authored with Ken Turino. We examine how museums and historic sites can thoughtfully interpret winter holidays in ways that are inclusive, community-centered, and grounded in historical research. If you’ve ever struggled with how (or whether) to “do” Christmas at your site, this book offers a framework—and lots of practical examples.

Even better: AASLH members always receive 20% off all titles in the series, including those not currently on sale. If you’re not already a member, it’s a great time to join.

This sale also comes at a turning point for AASLH’s publishing program. Earlier this year, Bloomsbury acquired Rowman & Littlefield’s academic publishing business, expanding the reach of the Interpreting History series to a much broader international audience.

Of course, most of us don’t write museum books for the royalties (we know we’re not Nora Ephron—or even Nora Roberts). The real reward is seeing our work spark ideas, inspire change, and shape the way history is shared with the public. So whether you’re an interpreter, educator, or site manager, pick up a volume or two—and join the conversation.

Bridging the Gap: Tackling Visitor Awareness & Digital Programming

Ask any museum professional about barriers to participation, and you’re likely to hear about time, cost, or location. But two recent studies suggest the real obstacles may be more subtle—and more solvable. Whether your museum operates online, outdoors, or in a traditional building, one persistent challenge remains: many potential visitors don’t know what you offer or don’t believe it’s for them.

Non-Visitors Aren’t Uninterested—They’re Unaware or Uncertain

Wilcox et al. studied visitation patterns at two urban National Park Service sites in Washington, DC: Rock Creek Park and the C&O Canal. They surveyed both visitors and non-visitors during the pandemic and found that the most common constraint for non-visitors wasn’t disinterest—it was lack of awareness. Many simply didn’t know what the parks offered, where they were located, or whether they were open to the public.

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