Tag Archives: GivingTuesday

Strategies for Year-End Fundraising Appeals

Another post this week inspired by the Chronicle of Philanthropy, with the article, “Charities Unveil Bold Year-End Appeals in Storm’s Big Shadow” in the November 15, 2012 issue prompting several ideas that might be useful for historic sites as they come to the end of the calendar year with its year-end fundraising appeals.  Hurricane Sandy and the 2012 federal election results are both affecting donations, with much attention given to disaster relief and to the possible limitation on charitable deductions.  Can your year-end appeals:

  • Emphasize your needs for storm-damage recovery or for disaster preparedness (e.g., roof replacement or repair, tree trimming, repairing gutters and downspouts, preparing a disaster plan).
  • Encourage major donors to give big gifts now, rather than Continue reading