Historic sites are usually skilled at explaining the history of a place, event, or person but when it comes to relevance, it can be a mixed bag. They often can’t make the leap from sharing information about the site to sharing information that’s meaningful to visitors. Historic sites have important messages to share (i.e., why does this place matter? why is it significant?). They just need to find the spots where it overlaps with issues and topics that are meaningful to visitors (what is significant to them?). That overlap is the “mutual significance” or relevance.
Relevance isn’t about topics that are “interesting.” That’s such a vague term it can be used to describe a Pulitzer prize-winning novel, a Hollywood cocktail party, or a wedding where the groom’s ex-wives are bridesmaids. Relevance isn’t about an amusing fact or story that leaves visitors smiling. “Relevance” is something that meets current needs in a practical and useful manner. It finds its origins in the Latin word for Continue reading