JWT Intelligence has just released its Ten Trends for 2012 based on surveys of Americans and Britons and interviews with experts and influencers. If you can’t afford to buy copy of their full report for $250, here’s a summary plus some suggestions for taking advantage of them:
- Navigating the New Normal: The economy won’t be back to the way it was for some time, so consumers are now becoming price conscious by habit. Consider stripped down offerings (such as smaller sizes of products in your museum store) or some access at lower cost (such as a “grounds only” admission fee).
- Live a Little: Although they don’t want to pay a lot, visitors are becoming anxious to splurge on a few good things responsibly. Adjust your programs so they promote both the fun experience and extraordinary aspects of your site (and be sure you can deliver it–just saying your tours are fun and extraordinary doesn’t make it so).
- Generation Go: 20-somethings are struggling Continue reading
The Masonic Lodge in Hobson, recently destroyed by the City of Suffolk, Virginia. In this 2002 photo, then-Suffolk Councilman E. Dana Dickens III is seen with Hobson resident Mary Ellen Hill, who was one of the two women arrested Monday on misdemeanor charges during an unsuccessful attempt to save the former Masonic Lodge building, seen behind them. Virginian-Pilot file photo.
A Masonic Lodge that was the centerpiece of Hobson, an early 20th century African American waterman’s community in Virginia, was recently demolished by the City of Suffolk, despite protests from the local community and standing in front of the bulldozers. The 1950 Masonic Lodge served as a community meeting place, general store, school, philanthropic organization, and rallying point for political activism in the village of Hobson, which was recently placed on the Virginia Landmarks Register. Only portions of downtown Suffolk are locally protected as historic districts.
According to the October 25, 2011 edition of the Virginian-Pilot:
In a last-ditch effort to save a historic building from the bulldozer Monday morning, two community activists placed themselves inside a circa-1912 former Masonic Lodge in the rural village of Hobson and pleaded with police to send a city wrecking crew away. Instead, police arrested Continue reading