JWT Intelligence has just released its Ten Trends for 2012 based on surveys of Americans and Britons and interviews with experts and influencers. If you can’t afford to buy copy of their full report for $250, here’s a summary plus some suggestions for taking advantage of them:
- Navigating the New Normal: The economy won’t be back to the way it was for some time, so consumers are now becoming price conscious by habit. Consider stripped down offerings (such as smaller sizes of products in your museum store) or some access at lower cost (such as a “grounds only” admission fee).
- Live a Little: Although they don’t want to pay a lot, visitors are becoming anxious to splurge on a few good things responsibly. Adjust your programs so they promote both the fun experience and extraordinary aspects of your site (and be sure you can deliver it–just saying your tours are fun and extraordinary doesn’t make it so).
- Generation Go: 20-somethings are struggling Continue reading