Category Archives: Exhibitions

When Contemporary Art Actually Works: Lessons from the Gamble House

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Japanese baskets from 20 years ago feel at home in a house that’s a century older.

A growing number of historic house museums are experimenting with contemporary art exhibitions to attract new—and especially younger—audiences. The logic is understandable: align with what feels current and visible, generate social media buzz, and compensate for the decline of traditional media coverage. But too often, these exhibitions feel short-lived and disconnected. The site becomes little more than a stage set, and the art—however compelling on its own—lands like what urban planners used to call “plop art.” It could be placed anywhere, anytime, with little meaningful connection to the place.

That’s why a recent visit to the Gamble House in California was so refreshing.

I had the chance to see From Strand to Sculpture, a temporary exhibition of contemporary Japanese bamboo basketry (February 5–April 12, 2026). The Gamble House, of course, is a textbook example—arguably a masterpiece—of the Arts and Crafts movement by Greene and Greene. Completed in 1908 as the winter home of the Gamble family of Cincinnati, the house is defined by its extraordinary attention to materials, craftsmanship, and the integration of architecture and decorative arts.

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A Luxury Art Club Reveals What Museum Membership Could Look Like

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Screenshot of membership levels for The Cultivist, starting at $440 per year.
Membership levels for The Cultivist start at $440 per year and by invitation, you can join at the $15,000 level.

A few weeks ago I came across The Cultivist, a private membership program that promises art lovers “insider access” to the global art world. The club offers members free or priority admission to dozens of museums, invitations to special events, tailored trips to art fairs and biennials, and behind-the-scenes experiences with artists, collectors, and curators.

At first glance, I was skeptical. Is this simply the commodification of art and culture for wealthy travelers?

Perhaps. But it’s also worth taking a closer look, because The Cultivist reveals something important about how cultural tourists and heritage travelers—especially affluent ones—may want to experience museums and historic sites.

The organization was founded by Marlies Verhoeven and Daisy Peat, both of whom previously worked at Sotheby’s developing VIP loyalty programs for collectors. Their backgrounds are not in museums, curatorial practice, art history, or education. Instead, they specialize in relationship marketing, high-net-worth client services, and luxury experiences.  That background explains the business model perfectly.

The Cultivist is not a museum membership program in the traditional sense. It is closer to a global concierge service for the art world. Members pay an annual fee starting at $440 to access a network of museums, exhibitions, artists’ studios, and art fairs, combined with customized travel and social events. Participating US museums include the Museum of Fine Arts Boston, Art Institute of Chicago, Museum of Modern Art, Jewish Museum NY, and the Huntington Library.  In effect, the organization packages the art world into a kind of cultural lifestyle club.

From one perspective, this can feel uncomfortable. Museums have historically framed themselves as institutions devoted to public education, access, and engagement that contribute to society. A private club that sells privileged access to museums risks reinforcing the perception that the arts are primarily a playground for wealthy insiders.  But before dismissing the model entirely, it’s worth asking why a service like this exists—and why it appears to be successful.

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Public Writing as Interpretation: Advice from the Editor of Public Humanities

One of the most important roles museums play is sharing scholarship with the public—and it’s also one of the hardest. We are often asked to interpret complex events that unfolded over decades and involved many people, and in the process we rely on shorthand that makes sense to other scholars but not always to our visitors. Words like contextualize, agency, material culture, or periodization can quickly create distance rather than connection. Too often, we respond by simply “simplifying” academic work, when what we really need is something more ambitious: a distinct, rigorous form of interpretation designed specifically for public audiences.

In “How to Do Public Writing,” Jeffrey R. Wilson—director of the Harvard Law School Writing Center—offers a timely corrective: public writing is not scholarship “lite,” but a different craft altogether, one that requires clarity, narrative discipline, and deep respect for audience. Wilson is also the editor-in-chief of the new open-access journal Public Humanities, published by Cambridge University Press, and is currently developing a special museum issue—making his insights especially relevant for those of us working in museums and historic sites.

Wilson defines public writing as scholarship for people outside the academy—what he memorably calls “the folks we grew up with.” His premise is simple but urgent: as humanities education has declined and public trust in expertise has eroded, the responsibility for interpretation has shifted. Museums, libraries, and cultural organizations are now among the primary places where people learn how to make meaning from history, culture, and evidence. In this sense, public writing and museum interpretation are performing the same civic function.

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From Julia Child to Lowriders: Interpreting History at the Smithsonian on the Eve of a Shutdown

Although the federal government shutdown has started, the Smithsonian museums will remain open at least through Monday, October 6. Despite the media’s attention on 12:01 am on October 1, shutdowns don’t happen immediately because stopping a huge bureaucracy takes time, plus each agency has to determine who will be furloughed and who is essential—that’s why air traffic controllers keep working at airports but not educators at museums. Secondly, agencies can use private funds to continue operating, which is why the Smithsonian can keep the doors open a few more days.

I was fortunate to visit the National Museum of American History on September 30 with my “Interpreting Historic Sites and House Museums” course at George Washington University. For a couple of hours, my students analyzed the interpretation in two exhibitions that included historic buildings: Food (featuring Julia Child’s kitchen) and Within These Walls (featuring the 1750s Ipswich House, the largest object in the collection). They did a terrific job uncovering topics and themes, discussing how women are represented, and the assessing the use of objects.

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Navigating Community Engagement in Museums in a Charged Political Climate

I attended a timely and thought-provoking session at this year’s AASLH Annual Meeting called Bridging Divides: Navigating Challenging Histories Through Community Engagement on September 13. It gathered five panelists—Angela O’Neal, Columbus Metropolitan Library, Columbus, OH; Rebecca Asmo, Ohio Humanities, Columbus, OH; Jason Crabill, Decorative Arts Center of Ohio, Lancaster, OH; Kaitlyn Donaldson, Lorain Historical Society, Lorain, OH; Doreen Uhas-Sauer, Rickenbacker Woods Foundation, Columbus, OH—who shared practical advice for how museums and historic sites can continue doing meaningful work in an era of heightened scrutiny, political pressure, and declining trust. I want to share my notes here, not as a verbatim report, but as highlights of ideas that struck me as especially useful for our field.

Protecting Institutions While Advancing Mission

The panel emphasized that today’s environment did not emerge overnight, so institutions can look to history and the humanities for guidance. Two watchwords were don’t obey in advance and don’t over-comply. When regulations restrict action—such as a requirement to remove feminine hygiene products from restrooms—organizations can comply while still serving their audiences by relocating them to staffed areas. Institutions should avoid inviting unnecessary trouble, ensuring content is evidence-based, factual, and defensible. Even the naming of grants matters: choose descriptive, straightforward titles rather than attention-grabbing language that might provoke critics.

Building Credibility Through Storytelling and Relationships

Telling concrete, factual stories is essential. Because American history is often taught as headlines rather than complex narratives, museums must provide depth while remaining accessible. Community review of working drafts helps ensure relevance and reduces backlash. Listening for common ground creates ownership and fosters support. In some cases, reframing exhibits as art rather than history opens doors to difficult conversations. Festivals, events, and everyday relationship-building are as important as the exhibits themselves.

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What Happens When a Museum Asks Questions Instead of Giving Answers?

Köln City Museum

In March 2024, the Cologne City Museum (Kölnisches Stadt Museum) in Germany reopened in an unexpected setting: a former luxury department store in the heart of the city’s shopping district. The museum has been around since 1888, but a 2017 water leak forced it out of its former location. Its latest incarnation takes a bold new approach to presenting the city’s history, promoting itself with “Cologne: A New Narrative.”

Rather than organizing its permanent exhibition chronologically or thematically, the museum focuses on emotions using eight big questions to explore both the past and present of Cologne for residents and tourists. Throughout they incorporated responses and personal objects from their “Cologne Experts,” fifteen diverse residents who represented different perspectives.

From the moment you enter, the museum signals something different. The large black-and-white lobby features a central stairway leading both a half-story up and a half-story down, offering a tantalizing glimpse of what’s to come. The introductory label in the lobby reads:

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Reimagining the West Building: What’s Changing at the National Gallery of Art?

Over the past year, the National Gallery of Art has begun experimenting with how it presents art in the West Building—the museum’s original home, long known for its restrained elegance and traditional installations. While the building remains largely unchanged since it opened in the 1940s, these recent “interventions” offer a glimpse into how the museum is rethinking its interpretive and design strategies as it prepares for a broader transformation.

In a previous post, I discussed the National Gallery’s process of reimagining its West Building. Now we’re seeing that process move from discussion to experimentation. Here are three interventions currently on view, each testing new ways to engage visitors and reframe the collection:

1. Nature and Objects in Dutch Landscapes

In the 17th-century Dutch landscape paintings gallery, two display cases offer a fresh angle on how nature shapes artistic imagination. One features three European decorative objects—a silver footed bowl, an elaborate stemmed glass, and a nautilus shell mounted on a gilt stand—designed to echo the forms and themes found in nearby paintings. The other case introduces a striking contemporary counterpart: Small Crafts on Sisyphean Seas by Dario Robleto, a mixed-media work combining natural materials like seashells, coral, urchin spines, and nautilus shells. These subtle interventions ask visitors to consider how objects, both functional and fantastic, reflect the human impulse to capture the natural world.

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New Vision, Old Masterpieces: Transformation Ahead at the National Gallery of Art

The National Gallery of Art in Washington, DC has quietly launched an ambitious reimagining of its original West Building, a structure completed in the early 1940s and long known for its grand architecture and displays of masterpieces. For generations, galleries have been organized by geography and time period, with paintings neatly arranged on walls in a format familiar—and comforting—to many visitors. But as expectations change and audiences diversify, the NGA is reconsidering what a national art museum can and should be in the 21st century.

Project Goals: From Comfort to Connection

The West Building Reimagining Project is driven by a compelling vision: to make visible the profound links between art and our shared humanity. The project seeks to move beyond static displays and conventional categorizations to create exhibitions that are more resonant, inviting, and engaging—especially for multi-generational families and first-time visitors. The team aims to evoke a broader range of responses, from curiosity to awe, while incorporating a wider variety of objects and histories than traditionally seen in the West Building.

Listening, Learning, and Prototyping

The project began in earnest in 2023 with a series of listening sessions involving both staff and visitors. One key insight quickly emerged: diversity—of objects, perspectives, and people—matters. Since then, the Gallery has taken a human-centered design approach, engaging more than 100 participants across departments and partnering with faculty from the Corcoran School of Art at George Washington University (including me!).

Subcommittees were formed in 2024 to tackle specific challenges, and in 2025 the focus has shifted to testing experimental display strategies. These prototypes will be refined throughout the year, with recommendations to the NGA’s president and CEO slated for 2026. The process is intentionally iterative, emphasizing learning and responsiveness over rigid outcomes.

A Workshop on the Social Role of Art

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The VRIO Framework: Looking Inward, Thinking Forward

When I was chatting with John Wetenhall, director of the GW Museum, he mentioned a business analysis tool I had never heard of: VRIO. It was a surprisingly lively conversation about whether this corporate framework could apply to museums and historic sites—and it piqued my curiosity. Developed by Birger Wernerfelt in his landmark 1984 article “A Resource-Based View of the Firm,” and later refined by Jay Barney in “Firm Resources and Sustained Competitive Advantage” (1991), VRIO offers a way to evaluate whether an organization’s internal assets truly contribute to long-term success. The acronym stands for Value (does it help the organization exploit opportunities or neutralize threats?), Rarity (is it scarce among competitors?), Imitability (is it difficult to duplicate or substitute?), and Organization (is the organization structured to fully leverage it?).

What began as a theoretical framework for corporations turns out to have practical potential for cultural institutions as well. Tools like logic models and Porter’s Five Forces are helpful, but what about the museum’s internal capabilities? How do we know if our collections, staff, or community ties are truly strategic advantages? Two articles by Paul Knott at the University of Christ Church (New Zealand) offer guidance by critically examining the popular VRIO framework—and how it can work better for cultural institutions.

Insight #1: Strengthening Strategy with an Expanded VRIO Model

In “Integrating Resource-Based Theory in a Practice-Relevant Form” (2009), Knott builds on the traditional VRIO model—Value, Rarity, Imitability, Organization—to create a more actionable and dynamic approach. He emphasizes that internal resources (like a museum’s brand, reputation, or community partnerships) are only strategic if they are used under the right conditions. Critically, he introduces a matrix that shows how the same resource can be a strength, weakness, missed opportunity, or rigidity depending on how it’s managed. This is a significant improvement over the traditional SWOT exercise because it requires you to evaluate each asset or resource with specific questions.

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What if the Executive Order Applied to Us? Imagining the Impact on American History Museums

Last week, President Trump issued an executive order titled “Restoring Truth and Sanity to American History”. Aimed at federal cultural institutions—especially the Smithsonian—it calls for more patriotic presentations of American history, emphasizing unity, greatness, and optimism while discouraging exhibits that focus on racism, inequality, or gender identity.

Right now, the order applies only to federal museums. But what if it didn’t?

Let’s imagine the impact on non-federal museums and historic sites across the country—many of which have spent years expanding their stories to include previously marginalized voices and difficult truths.

What the Executive Order Says

The order encourages museums to promote “our extraordinary heritage” and to avoid what it calls “ideological indoctrination or divisive narratives.” It criticizes content that is “inherently racist, sexist, oppressive, or otherwise irredeemably flawed” and that “deepens societal divides and fosters a sense of national shame.” Instead, it wants museums to emphasize “American excellence” and the “progress America has made.”

While these directives may be aimed at the Smithsonian Institution, many worry they signal a broader trend—one that could influence funding, public opinion, and professional standards.

Site by Site: Imagined Impacts

George Washington’s Mount Vernon (Virginia)

Current approach: Includes honest depictions of slavery and Washington’s complicated legacy.
Potential impact: Decreased focus on the lives of enslaved people; Greater emphasis on Washington’s military victories and presidency; Shift toward a more heroic and simplified narrative

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