Tag Archives: Organization of American Historians

Is Twitter Effectively Engaging Your Audiences?

twitter-afpWith the new year on the horizon, I’ve been evaluating my projects from the last year to determine how I can help historic places better connect to their audiences. For the past two years, I’ve used Twitter to share news about history, historic sites, historic preservation, and history museums.  Each morning I scan the New York Times and other newspapers for stories, aiming to tweet about three stories daily to my @maxvanbalgooy account so that my followers can quickly learn what’s happening.  The result? I have created 4,180 tweets and attracted nearly 500 Followers since I joined Twitter in June 2009.  This blog, on the other hand, has 1000 subscribers, so it seems my time is better spent on my blog than Twitter.  It could be very different for you, but how do we decide if Twitter is effectively engaging your audiences?

A useful place to start is with the metrics that Twitter provides: Followers and Likes.  Likes are a low level of engagement because they only require that readers support a specific tweet or find it especially useful or enjoyable—but that’s it. Followers are a mid-level form of engagement because it means that a reader wants to engage with you and read everything that you tweet (“read” is probably overstating things; “scan” is more appropriate for Twitter). Retweets engage at a high level because your Followers share your tweet to their Followers (did you follow that? it’s about the impact of the multiplier effect)—unfortunately, there’s no easy way to measure Retweets (but boy, we would have more impact if we promoted Retweeting instead of Liking).

To better understand how effectively Twitter can engage audiences, I collected statistics for a variety of major history organizations to measure Tweets, Followers, and Likes as of today (December 8, 2016) to develop the following chart: Continue reading →

Challenges and Opportunities Facing Historic Sites and House Museums

This fall I’ll be teaching the historic site and house museum interpretation class in the Museum Studies Program at George Washington University.  Department Chair Kym Rice graciously offered me this opportunity earlier this summer and I couldn’t resist.  I’ve been impressed by the caliber of GW students and I count many of their graduates among my friends and colleagues.  Today is the first class and participating are fifteen graduate students, mostly in museum studies with a handful from history and anthropology.  We will  have some fun discussions!

During the next few months, I’ll share my experiences with you and I thought I’d start by laying out the initial readings for the course, which focus on the opportunities and challenges in interpreting historic sites.  It was hard to pick and choose among Continue reading →

OAH Report Claims History is Imperiled at National Parks

The Organization of American Historians recently completed an evaluation of the “state of history” at the National Park Service.  Four prominent historians–Anne Mitchell Whisnant, Marla Miller, Gary Nash, and David Thelen–led the study, which was based on more than 500 staff responses to an online survey, interviews with current and former staff, site visits, discussions at national meetings, and a review of past studies and reports.

Their analysis revealed that much good work is going on in such areas as reinterpreting slavery and the Civil War, negotiating civic engagement, sharing authority, developing interdisciplinary partnerships, encouraging conversations about history through new media, and collaborating with historians in colleges and universities.  These are presented through a dozen profiles of projects at such National Parks as Manzanar, the Olmsted Center for Landscape Preservation, San Antonio Missions, Harpers Ferry, and the Martin Van Buren National Historic Site.

Although they discovered that good work is being done in a few places, it is not “flowering on the whole” due to several intertwined issues.  Most significant is the report’s contention that, “the agency as a whole needs to recommit to history as one of its core purposes, and to configure a top-flight program of historical research, preservation, education, and interpretation so as to foster effective and integrated stewardship of historic and cultural resources and places and to encourage robust, place-based visitor engagement with history.”  These concerns are presented as a dozen findings, and from my observations, many also reflect what’s happening at historic sites outside of the National Parks.  For example:

  1. The History/Interpretation Divide.  The intellectually artificial, yet bureaucratically real, divide between history and interpretation constrains NPS historians, compromises history practice in the agency, and hobbles effective history interpretation. The NPS should find and take every opportunity to reintegrate professional history practice and interpretation. [In museums, this is comparable to the tensions found between curators and educators, where those who conduct research are often separated from those who teach.]
  2. The Importance of Leadership for History.  Without visionary, visible, and respected leadership at the top, and Continue reading →

A Great Conference for Historic Sites Coming Up in April

The Organization of American Historians and the National Council on Public History are combining their annual meetings this year and this double-header is creating a really interesting conference for people who are working to preserve and interpret historic places.  Here are just a few sessions that caught my eye (and just a few–there are more than 200 sessions offered over five days):

  • Museum and Makers:  Intersections of Public History and Technology Buffs from Steam Trains to Steampunk
  • Museums, Historic Sites, and the University:  Public History Projects and Partnerships in the American Indian Great Lakes
  • The Witness Tree Project:  Using Historic Landscapes to Explore History and Memory
  • Toward a Reinterpretation of the Indian Wars at National Historic Sites and Parks
  • Closing Up Shop:  Strategies for Partners and Communities When Historic Sites Close Continue reading →