Tag Archives: Blogs

Taking Social Media to the Next Level of Engagement

Social media, such as Facebook, Twitter, and blogs, are now recognized as important tools in every communications strategy.  But these seem to only add to our workload, not reduce it, because there still is a need to maintain websites and mail newsletters to reach our traditional audiences and supporters.  And if you’re working with social media, how do you know it’s making a difference and really engaging your audience?  Who wants to go to the trouble of tweeting and posting if no one is listening? It’s going to take a bit more work to get to the next level, but it may be worth it.  Some of it is easy to adopt and just a matter of practice, others require learning a little technical jargon.  Here are a couple approaches:

1.  Use social media to show you are listening.  Remember, social media is supposed to be a two-way dialogue (that’s the “social” part), so respond to comments (even if it’s just a, “Thanks for your comment.  We’re glad you had a great time at the event.”).    On Facebook and blogs, that’s very easy (most have a “reply” feature for comments) but on Twitter Continue reading