If you are trying to reach an Hispanic or Latino audience, Laura Mandala of Mandala Research, LLC is leading a webinar on “Understanding the U. S. Hispanic Traveler” on February 10, 2012 at 2:00 pm Eastern. Produced in conjunction with Longwoods Travel USA, she’ll be providing comprehensive data and analysis on the U.S. Hispanic Traveler, including spending, activities, social media usage, mode of transport, trip purpose, trip planning, booking, destinations for both day and overnight stays, and much more. Cost is $299 and pre-registration is required. For more details, visit mandalaresearch.com.
If you’re not familiar with Laura Mandala, she one of the leading research and analysis firms specializing in leisure travel (that includes those of us who work in museums and historic sites). I became familiar with her study of heritage and cultural travelers at the National Trust. Her website offers several free reports including the use of social media by travelers, behaviors of leisure travelers who drive, and culinary cultural travelers (foodies!). If you’re a member of the American Association of Museums, you can receive the Cultural and Heritage Traveler Study for 50% off.