A painting by Rembrandt van Rijn, the Dutch master artist, comes to life in this video staged in a busy shopping mall. Using the slogan, “Our Heroes are Back” and inspired by Rembrandt’s Night Watch (1642), it promotes the return of all the major artworks after a decade’s long renovation of the Rijksmuseum in Amsterdam. It’s chaotic and confusing, so hang on to the end and it’ll come together. Thanks to Cathy Fields for suggesting this video.
Best marketing idea ever! I’ve seen it many times – can’t get enough of it.
Fantastic! Makes me want to go to malls more often 🙂