In this 4:03 video, Artsy explains why a patron supports an artist and how this influences the art market. What compels patrons to support artists’ careers? How has the model of commissioning impossible ideas lasted from the ancient Egyptians until today? This short film is the third and latest in a series of four short films about the art market by Artsy. Even if you’re not interested in this topic, the interpretive presentation may be a model for your videos.