Tag Archives: Data Gallery

Google’s New Data Gallery Suggests Directions for Historic Sites

Screen Shot 2016-07-15 at 10.16.58 AMGoogle has regularly shared findings from studies conducted from various sources (including its own analytics from searches and YouTube) in Think with Google, which I receive as an email a couple times each month as a subscription.  They’ve now gathered those studies together in a new Data Gallery which, of course, can be searched by topic.  There’s nothing for “museums,” “historic sites,” or “tourism,” but there is lots for “travel & hospitality.”  You can also narrow your search by industry (e.g., “travel & hospitality”), by platform (e.g., mobile, video), by themes (e.g., consumer trends, Millennials, U.S.).

A quick browse through the “travel & hospitality” shows the growing importance of video.  For example, their research shows that two out of three U. S. consumers watch online travel videos when they’re thinking about taking a trip and nearly 90 percent of YouTube travel searches focus on destinations, attractions/points of interest or general travel ideas.  This suggests that historic sites and house museums need to Continue reading