Category Archives: Museum

Warning: Objects in Museums May Be More Complicated Than They Appear

Today, the White House issued an executive order titled “Restoring Truth and Sanity to American History”, which aims to reshape the presentation of history within federal institutions—particularly the Smithsonian. The directive calls for the removal of “divisive or anti-American ideology,” restoration of monuments that have been “improperly removed,” and new restrictions on federally funded exhibits that “degrade shared American values.” While some may see this as a return to patriotic education, as a historian and museum professional, I see troubling implications for our field.

The Illusion of a Single Truth

At the heart of the order is the assertion that a “true” version of American history must be restored. But history is not a static set of facts—it is a discipline grounded in evidence, interpretation, and debate. Historical understanding evolves as new sources emerge, as questions shift, and as voices long excluded are brought into the conversation. There is no single, timeless narrative to return to—only a continuing effort to make sense of the past as honestly and inclusively as possible.

Independence Under Threat

The Smithsonian Institution, like many of our most trusted public history institutions, relies on scholarly rigor and curatorial independence. By assigning Vice President JD Vance a role in overseeing content and linking congressional appropriations to ideological compliance, this executive order politicizes museum interpretation and undercuts professional standards. When history is shaped by political power instead of evidence, public trust erodes.

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Discover Projection Mapping: A New Way to Engage Museum Visitors

As museums continue to evolve, so do the tools we use to connect with our audiences. Projection mapping is creating new opportunities to bring stories and objects to life. Although it’s been used for decades, it is increasingly adopted by museums and historic sites. I’m excited to share my new video, now available on YouTube, where I explore some fascinating projection mapping experiences in museums that I encountered while on the road this past year.

In this video, I take you through the basics of projection mapping, explaining how it works and offering real-world examples of its use in museums and historic sites in England, Italy, and the United States. From the virtual ledger of servants at Kensington Palace to the immersive storytelling at the Capitoline Museums in Rome, projection mapping is proving to be a versatile tool for creating memorable and educational museum experiences.

Whether you’re familiar with projection mapping from iconic attractions like the Haunted Mansion at Disneyland, or this concept is new to you, the video is designed to inspire museum professionals to think creatively about how to integrate this technology into exhibitions, tours, and programs. I’ll also show how more advanced applications, like the complex presentations at the Handel Hendrix House, are pushing the boundaries of how we engage with historical spaces and objects.

Projection mapping is about more than just projecting images—it’s about creating interactive, immersive environments that deepen the visitor’s connection with museum collections.

Check out the video now and see how your museum can harness the power of projection mapping to enhance visitor engagement and interpretation. Just be aware that it’s a handcrafted video that took me two days to edit and narrate, but it’s a topic better explained in a video than in text.

Watch the full video here: https://youtu.be/c3WX7kdD0Jg

I look forward to your comments and learning how you might use projection mapping in your own work!

Decolonization in London Museums: A Firsthand Look at Progress and Challenges

During my recent visit to several London museums, I was struck by the growing emphasis on decolonization. As a museum professional, I’ve been following this movement for some time, but seeing these efforts firsthand inspired me to reflect on the challenges and progress being made. Some London museums are actively re-examining their collections and narratives, working to address the complex legacies of colonialism in tangible ways, and both Royal Collections and the National Trust have staff members specifically focused on this issue. But others have a long way to go.

If you’re not familiar with decolonization, it’s the process of rethinking and revising interpretations that have historically favored the perspective of a dominant power, such as an imperial empire over a colonized nation (like Great Britain and India). However, decolonization goes beyond the empire-colony dynamic, addressing any situation where one perspective is elevated due to power imbalances. For instance, terms like “prehistory” suggest a time without history, labeling settlers as “pioneers” overlooks the people who were already living in those areas, and describing conquering armies bringing “civilization” implies they were superior to the existing cultures. Words shape our perceptions and carry significant consequences, influencing relationships across race, gender, and other social divides. Decolonization helps us recognize and correct these biases, leading to more inclusive and accurate narratives.

For an example of a museum waiting to undertake a re-examination of its exhibitions, consider Osborne House (operated by English Heritage), the country palace of Queen Victoria and Prince Albert. The displays in and around the Durbar Room discuss Britain’s relationship with India. The exhibitions include a panel about Maharaja Duleep Singh and that “his properties and treasures, including the Koh-i-Noor diamond, had to be surrendered in return for a pension from the British Government” and feature gifts sent from India to Queen Victoria to “show their loyalty to the queen.” The history is far more complex and this exhibition emphasizes only the British perspective and continues a mythology of India’s grateful subservience to the Queen.

1. Re-examining Collections

Many London museums are conducting in-depth reviews of their collections to identify items acquired during the colonial era. This process includes acknowledging the contexts in which objects were collected, often under unequal power dynamics. They are being more transparent about the provenance of key objects but contested ownership isn’t addressed publicly. Some examples:

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Demystifying Spending Patterns in Small Museums

In the world of small museums, location and audience significantly influence expenses, rendering a one-size-fits-all approach ineffective. However, gaining insight into the various types of expenses museums incur can shed light on common challenges and their causes. The non-profit financial Form 990 categorizes expenses into five areas, providing a framework for understanding spending patterns. Our goal is to simplify the concept of museum spending and guide museums toward prudent budget management by exploring these key expense categories.

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Untangling the “Other” Revenue Stream

In the colorful tapestry of history-focused organizations, every thread of revenue has a role to play in the success of the organization. Perhaps the most unique collection of these threads is the “Other” revenue category. This singular “Other” thread houses a miscellany of revenue sources that don’t fit into the categories of “Investment Income”, “Program Service Revenue”, and “Contributions and Grants”. At first glance, this classification may appear insignificant, yet it often proves to be a silent contributor that underpins the fiscal health of History-Focused Organizations [Museums (NTEE A50), History Museums (A54), History Organizations (A80), and Historical Societies & Historic Preservation (A82)].

Understanding this “Other” revenue can be like deciphering an ancient dialect. It is made no easier by the fact that IRS Form 990 at times uses the terms revenue and income interchangeably. While some categories of this revenue such as royalties and inventory sales may be familiar, “miscellaneous” often contains difficult to parse odds and ends such as third-party events, insurance proceeds, ATM fees, and revenue from hosting satellite towers. Most often this miscellaneous revenue is unspecified and simply named “miscellaneous” or “other” which can make it difficult to get the full picture of a particular institution’s revenue sources. We advise limiting the classification of your total revenue as “miscellaneous” to no more than 1%. While judicious use of this category can help define your other revenue streams more clearly, overuse could lead to a lack of clarity about a significant portion of your revenue. It is crucial to maintain a comprehensive understanding of your financial situation.

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Impact, Sustainability, and Non-Profit Programs

For small non-profit organizations operating on less than a million dollars annually, programs are often the beating heart of the operation. The best programs balance mission and financial sustainability to serve their audiences. Program revenue (admissions, events, and membership dues) can be a vital means of maintaining financial stability and growth. For History-Focused Organizations [Museums (NTEE A50), History Museums (A54), History Organizations (A80), and Historical Societies & Historic Preservation (A82)] as overall revenue grows, so does the share of program revenue. This means as your organization grows, so should the prominence of your programs as a true revenue driver (see figure 1 below).

As small history-focused organizations expand, it’s crucial to manage their programs wisely to increase income while keeping the mission in mind. For small groups, program decisions can be very personal, often influenced by board or staff interests. Taking a strategic approach to these decisions can boost the organization’s growth and success.

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What Drives Revenue at History-Focused Organizations?

If a well-managed museum has robust programming, a large endowment, and a profitable gift shop, should they still rely on contributions and grants? Often regarded as a fundraising burden to reduce or eliminate, instead we might want to consider these revenue sources as one of the best ways to sustain and expand an institution. Sixty-six percent of History-Focused Organizations [Museums (NTEE A50), History Museums (A54), History Organizations (A80), and Historical Societies & Historic Preservation (A82)] depend on contributions and grants for at least half of their annual revenue and nearly forty percent rely on contributions and grants for more than three-quarters of their revenue (see Figure 1 below).

To maximize revenue, museums must navigate fundraising in the present and future. Understanding the donor and engagement pyramids simplifies fundraising and ensures focus. Small history-focused organizations, in particular, must invest their limited bandwidth strategically to achieve success.

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How can History-Focused Organizations Invest in Stability?

Figure 1. History-Focused Organizations command large portions of the museum field’s revenue and institutions. Source: Internal Revenue Services and National Center for Charitable Statistics.

Over the past year, Engaging Places has been looking over individual segments of the museum field. While these segments are unique in specific ways, as demonstrated by the data, several of them do share a common theme and mission: an overall goal to promote history. These four segments are History Museums (A54), History Organizations (A80), Historical Societies & Historic Preservation (A82), as well as the broad Museums (A50) category. By combining these segments we can focus on the history-centric portion of the museum field that makes up close to half of its revenue and consists of a whopping 89% of its institutions (see Figure 1). This block of museums is incredibly dominant within the field and a major focus of Engaging Places’ work. For ease of reference, we will be referring to them as History-Focused Organizations.

It is important to remember that as an aggregate these History-Focused Organizations still trend small. Over 90% operate on less than $1 million in revenue annually, with contributions and grants bringing in over half of that vital revenue. For these smaller museums, financial security is a constant and essential priority. While many of these History-Focused Organizations are unable to achieve large pools of investment to stabilize operations, unlike some of their larger counterparts, they can develop practices to move them in this direction. 

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Should Local History and Historic Preservation Dominate the Museum Field?

Figure 1. Historical Societies & Historic Preservation (A82) organizations have an outsized presence in the field. Source: Internal Revenue Service and National Center for Charitable Statistics.

Of all the organizations in the United States devoted to arts, culture, and humanities, Historical Societies & Historic Preservation (NTEE A82) organizations have an outsized presence.   More than a third of all organizations “sponsor activities which celebrate, memorialize and sometimes recreate important events in history such as battles, treaties, speeches, centennials, independence days, catastrophes that had an important impact or other similar occasions.” “Historical society,” “historical association,” “heritage society,” “preservation,” and “restoration” are in the name of nearly 80 percent of institutions in this category.  They are also focused on local history—only one in twenty institutions appear to have a geographic scope larger than the county level.

While preserving and interpreting local history is their primary interest, these organizations are the smallest by revenue.  More than 90 percent operate with less than $1 million in revenue annually and have a median revenue near $64,000 (yes, the median is $64,000 annually for all A82 organizations for 2011-2017—half of these organizations operate with less than this amount).  Only Historical Organizations (A80) produce similar financials, albeit with slightly higher figures.

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Nearly 50% of History Museums Operate on Less Than $100,000

A financial review of more than 1,300 History Museums in 2017 reveals that nearly 90 percent operate on less than $1 million annually, and nearly half on less than $100,000 (see Figures 1 and 2). History museums are financially fragile, but an annual increase in revenue of $5,000 to $10,000 could have a tremendous impact on their capacity and impact. How might this be achieved?  Hints of potential solutions are revealed in the changing revenue patterns of larger museums.  

Figure 1. Annual revenue for most history museums was less than $1 million in 2017, the most complete recent data available.  Source: Internal Revenue Service and National Center for Charitable Statistics.
Figure 2. Annual revenue for most History Museums was less than $1 million in 2017, the most complete recent data available.  Source: Internal Revenue Service and National Center for Charitable Statistics.

A closer look shows that most History Museums derive about 60-70 percent of their revenue from “unearned” sources (i.e., contributions, grants, investments, fundraising events, membership dues), but the mix changes according to size.  Museums with less than $10 million in revenue received 4 to 6 percent of their income from investments, which doubled or tripled in the largest museums to 11 percent. While asking for support from people and foundations (i.e., contributions and grants) remained steady, there seems to be increased attention on making money from money (e.g., interest, dividends, sale of securities, drawing funds from endowments). 

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