Category Archives: Social media

What’s Next in the Social Media Revolution?

"What's Next for Social Media" Forum at the National Archives.

The National Archives brought together a diverse panel of practitioners and critics of social media to discuss some of the challenges and opportunities for communication with the public in, “What’s Next in the Social Media Revolution?” at its Seventh Annual William G. McGowan Forum on Communications on Friday, November 4.  A really informative (and free!) evening and for historic sites there were these particularly useful insights and recommendations:

  • Social media is not just for socializing, but can inform and motivate. Alex Howard, the Government 2.0 Correspondent for O’Reilly Media, provided a quick history of social media noting that many of them are very new (Flickr, Facebook, LinkedIn, Digg launched in 2004; YouTube and Twitter in 2006) but the turning point was the Iran elections in 2009, which showed that the use of social media could have tremendous impacts on society.  My advice:  your organization may not have the capacity to use social media actively right now, but Continue reading →

National Archives to Launch Dashboard to Engage Users

Pamela Wright of the National Archives describes the forthcoming Citizen Archivist Dashboard.

At the Seventh Annual William G. McGowan Forum on Communications on November 4, the National Archives previewed their Citizen Archivist Dashboard, a single place where users can actively participate in the work of the institution (the Archivist of the United States debuted it earlier in his blog). Pamela Wright, Chief Digital Access Strategist at the National Archives, stated that this would be a way to develop deeper levels of engagement with its users beyond the basic performance measures of “likes” and “followers”. Scheduled to launch in December, it will use crowd-sourcing strategies to improve access and understanding of its enormous collections by allowing visitors to: Continue reading →

Claim Your Space on Google+ Pages

Yesterday, Google launched Google+ Pages worldwide, which expands their network from people to places.  Now historic sites, museums, galleries, organizations,  associations, and even advocacy campaigns can have a Page in Google+.  It’s similar to Facebook, but you have access to such Google+ features as:

  • email distribution lists (called Circles), which can help you build special interest groups around your collections or programs
  • group video chats (called Hangouts), which can help you hold meetings for up to 9 people
  • sending text messages as a group chat (called Messenger), handy if you’re coordinating a large event and need to communicate with everyone quickly.

Likewise, your members, users, and supporters will be able to more easily connect with you by adding you to their Circles, plus they can recommend your content on Google Search.

A number of pages are already available (Save the Children, Anderson Cooper 360, The All-American Rejects), but any organization will be able to join the community at plus.google.com/pages/create.  I’ve just created a Google+ Page for Engaging Places, but it’ll be fairly quiet until I better understand the possibilities (but I wanted to reserve my name before someone else takes it).

Taking Social Media to the Next Level of Engagement

Social media, such as Facebook, Twitter, and blogs, are now recognized as important tools in every communications strategy.  But these seem to only add to our workload, not reduce it, because there still is a need to maintain websites and mail newsletters to reach our traditional audiences and supporters.  And if you’re working with social media, how do you know it’s making a difference and really engaging your audience?  Who wants to go to the trouble of tweeting and posting if no one is listening? It’s going to take a bit more work to get to the next level, but it may be worth it.  Some of it is easy to adopt and just a matter of practice, others require learning a little technical jargon.  Here are a couple approaches:

1.  Use social media to show you are listening.  Remember, social media is supposed to be a two-way dialogue (that’s the “social” part), so respond to comments (even if it’s just a, “Thanks for your comment.  We’re glad you had a great time at the event.”).    On Facebook and blogs, that’s very easy (most have a “reply” feature for comments) but on Twitter Continue reading →