Category Archives: Community engagement

Reimagining Historic House Museums Workshops Coming to Texas

Reimagining workshop in St. Louis, Missouri.

I’m excited to announce that I’ll be co-teaching two Reimagining the Historic House Museum workshops in Texas this November with Ken Turino, hosted by the American Association for State and Local History in collaboration with the Texas Historical Commission. It’s a big state, so we’re offering it twice! If you’re a museum professional, volunteer, or student interested in exploring fresh strategies for engaging visitors and revitalizing historic house museums, these workshops are a great opportunity to explore new ideas and connect with colleagues.

Why Attend?

Historic house museums are at a pivotal moment, navigating changes in visitor expectations, community needs, and funding models. These workshops are designed to help you tackle these challenges, offering practical solutions for making your house museum more accessible, sustainable, and relevant. By focusing on innovative interpretation, strategic planning, and community engagement, you’ll be empowered to breathe new life into your historic house museum.

What You’ll Learn

This one-day, hands-on workshop explores the most pressing challenges and rewarding opportunities facing historic sites in America today. We’ll delve into the latest social and economic research to help you identify how these trends impact your own house museum, sparking new ideas for growth and engagement.

Throughout the day, we’ll introduce a variety of field-tested tools and techniques drawn from diverse areas like non-profit management, business strategy, and even software development. You’ll hear about innovative historic sites that are successfully adopting new models to engage their communities, offering fresh interpretation and programming, and generating income to boost financial sustainability.

A key highlight of the workshop is our facilitated brainstorming session based on Michael Porter’s Five Forces framework, where you’ll work with fellow participants to reinvent an event or program for an actual house museum. This practical exercise not only puts theory into action but also showcases the power of collaborative thinking to drive change.

Details and Registration

  • Mesquite Workshop (near Dallas): November 12, 2024 – Heritage Plaza Visitor Center
  • Houston Workshop: November 14, 2024 – Bayou Bend Collection and Gardens
  • Cost: $350 for non-members, $225 for AASLH members
  • Registration: Visit AASLH’s website for more information and to sign up. Participation is limited.

I hope to see you there as we explore how to bring new life and relevance to historic house museums. Together, let’s make these vital cultural spaces vibrant, engaging, and sustainable for generations to come!

Interpreting Christmas Debuts to Enthusiastic Response at AASLH Conference

While I was traveling in England over the past few weeks, Interpreting Christmas at Museums and Historic Sites was released in print. The book made its debut at the American Association for State and Local History annual meeting in Alabama, where my co-editor, Ken Turino, was on hand to sign copies. We were thrilled to see the book sell out on the first day of the conference! It’s now listed on Amazon’s Hot New Releases for the “museum industry.” We are incredibly grateful for this positive reception. This project has been years in the making, and Ken and I (and the contributors!) are delighted to finally share this resource with you. A sneak peek at the table of contents and introduction is available.

If you missed out on purchasing a copy at the annual meeting or were unable to attend, you can order it online at Rowman.com or mail this order form. Use code RLFANDF30 at checkout to save 30%. This discount is available through September 2025. The book officially releases on September 20, so it should ship immediately when you order.

For those attending the New England Museum Association annual conference in Newport, Rhode Island, we’ll be presenting a panel discussion on Christmas on Thursday, November 7, from 11:00 am to 12:30 pm. Joining us will be Laurel A. Racine, Supervisory Historian and Program Manager for the National Park Service; Patricia West, recently retired Curator of Martin Van Buren National Historic Site and author of Domesticating History: The Political Origins of America’s House Museums; and David Rau, Curator of Visitor Engagement at the Florence Griswold Museum.

If you’ve had a chance to read Interpreting Christmas, we’d greatly appreciate a review on Amazon.com. Since history museums and historic sites are such a specialized field, your feedback can help others make more informed purchasing decisions.

Amazon’s Hot New Releases for the “museum industry for September 2024.

Christmas in July: Maximize Your Museum’s Holiday Potential

In an earlier post, I shared a sneak peek of our book, Interpreting Christmas at Museums and Historic Sites. Next week, Ken and I will provide a comprehensive overview during the upcoming AASLH webinar, Jingle All the Way: Maximizing Your Museum’s Holiday Potential.” This webinar draws from the book but is not an hour-long sales pitch. Instead, we’ll share key advice and ideas on leveraging holiday celebrations, researching the local history of Christmas, planning and hosting holiday events, expanding traditional programs, and enhancing cultural sensitivity and inclusivity. With so much to cover, we’ll be hitting the highlights. If you’re seeking inspiration for Christmas during these hot summer days, join us on July 23, 2024 at 3:00 pm Eastern. For more details and to register, visit here. Plus, you’ll receive a 30% discount code for the book upon registration.

With proofs in hand, the book is moving closer to reality with a publishing date in fall, but more likely later than earlier. It has 21 chapters, 40 images, and an extensive bibliography of nearly 175 books and articles packed into 270 pages, which is about 25% longer than my Interpreting African American History and Culture at Museums and Historic Sites that Rowman & Littlefield published ten years ago (btw, Rowman was recently acquired by Bloomsbury Publishing). It’s now available for pre-order at Rowman.com for $50 for paperback and a jaw-dropping $125 for hardcover (I don’t set the prices but a 30% discount code is available for webinar attendees).

Behind the Scenes of Indexing

Ken Turino, Sara Bhatia, and I spent nearly two months creating he index, despite the publisher allocating just two weeks. The delay was partly due to other commitments (I was closing out the semester and attending the Newport Summer School), but also because the scope of the book made it significantly more complex. As anticipated, there’s an abundance of content on gifts, trees, lights, ornaments, decorating, and a variety of Santas. Rather than list two dozen pages that mention “lights,” we added subheadings for candles and electric lights, as well as safety considerations, and included “see also” references to help readers find specific information more quickly. But geez, that was slow going.

My chapter, “I’m Dreaming of a Warm Christmas: Researching California (and Other Local Places)” was initially indexed by GPT-3.5, then corrected manually as seen in this example. GPT-4o is more accurate when trained for indexing, but every entry still needs to be confirmed.

We experimented with GPT to produce the index, and the results were mixed. While GPT can generate an initial index with proper nouns and some concepts correctly formatted with page numbers, about half of the entries are usually either missing or incorrect (see example above). Thus, manual review of the proofs is still necessary, but at least GPT provides a head start. If you are interested in learning more in using GPT for indexing, I’m happy to share what I learned.

The index eventually grew to 22 pages, which is longer than most chapters! Indexing required a meticulous review of every page, during which we discovered errors that had slipped past four proofreaders. Ugh. Should we consider these flaws a characteristic of an artisanal, handcrafted gift to the field?


A Sneak Peek at “Interpreting Christmas”

Ken Turino, Sara Bhatia, and I are currently compiling the index for our book Interpreting Christmas at Museums and Historic Sites, while the other authors are meticulously reviewing the proofs for any final corrections. But we are much more excited to announce that we have a colorful cover featuring images from Old World Wisconsin and Strawbery Banke, and that Rowman and Littlefield have made the 270-page book available for pre-orders at this link.

To get a start on the holidays, join us in July when we’ll be hosting a live AASLH webinar, “Jingle All the Way: Maximizing Your Museum’s Holiday Potential.” Drawing from some of the insights in the book, we’ll discuss how your historic house or history museum can leverage December’s holiday season to enhance community engagement.  Mark your calendar for July 23 at 3 p.m. Eastern and secure your spot by registering here for $45 ($25 for AASLH members).

For a preliminary glimpse inside Interpreting Christmas, I’m sharing the proofs for the table of contents and introduction. Just remember, they’re publisher’s proofs so they are subject to change!

Historic House Museum Summit This Week

This small selection of historic sites operated by The National Society of The Colonial Dames reveals the enormous diversity of house museums and historic sites in the United States.

In 2007, I helped organize the Forum on Historic Site Stewardship in the 21st Century, which resulted in an influential issue of Forum Journal that laid out the major challenges and opportunities, including the need for financial sustainability, a willingness to change in response to the needs of the community, and a balance between the needs of buildings, landscapes, collections, and the visiting public. It also recognized that museum standards may not be the best practices for historic sites and that the profession “must develop new measures, beyond attendance, that document the quality of visitor engagement at sites and the extent of community outreach beyond the bounds of historic sites.”

So what has happened in the 16 years that followed? We’ll find out this week as the American Association for State and Local History hosts a virtual summit on the Sustainability, Relevance, and the Future of Historic House Museums on July 11-12. Sessions will address measuring the impact of house museums, broadening interpretation, care of buildings and landscapes, and the evolution of mission statements.

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Impact, Sustainability, and Non-Profit Programs

For small non-profit organizations operating on less than a million dollars annually, programs are often the beating heart of the operation. The best programs balance mission and financial sustainability to serve their audiences. Program revenue (admissions, events, and membership dues) can be a vital means of maintaining financial stability and growth. For History-Focused Organizations [Museums (NTEE A50), History Museums (A54), History Organizations (A80), and Historical Societies & Historic Preservation (A82)] as overall revenue grows, so does the share of program revenue. This means as your organization grows, so should the prominence of your programs as a true revenue driver (see figure 1 below).

As small history-focused organizations expand, it’s crucial to manage their programs wisely to increase income while keeping the mission in mind. For small groups, program decisions can be very personal, often influenced by board or staff interests. Taking a strategic approach to these decisions can boost the organization’s growth and success.

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New NEH Interpretive Planning Grant for Small Organizations

Scholars reviewing the archives at the Haas-Lilienthal House.

The National Endowment for the Humanities, a federal granting agency, recently announced a special grant program to support interpretive planning at small organizations for up to $25,000, no match required.

What does “small” mean? You need to meet at least two of the following:

  • Annual operating expenses of less than $1,000,000
  • Located in a community with less than 300,000 residents
  • A staff of less than 50 people
  • Rely primarily on volunteers or part-time staff.
  • A mission to interpret under-told stories or serving a non-traditional audience

Hmm…that describes most history organizations in the US, so if you’re reading this post, you’re probably eligible.

Now, what will it support? Nearly anything that improves or enhances the interpretation of your collection, site, or community, such as:

  • help you think creatively about the hidden strengths of your collections or historic site
  • generate new ideas for engaging with the community
  • train staff and volunteers on interpretive methods and techniques
  • develop a framework for developing public programs
  • creating interpretive plans for exhibitions, tours, or school programs
  • visiting other historic sites or museums to sharpen skills and knowledge
  • evaluating existing tours or exhibitions
  • testing new programs for their ability to engage new audiences
  • conducting historical research to support new interpretive themes

Projects must include at least one scholar from a humanities discipline (e.g., history) or one consultant specializing in interpretation to the public (Engaging Places can help you with this), as well as at least one expert on your local community. 

Applications are due June 28, 2023 for one to two year projects beginning between March 1 and May 1, 2024. You will need all of that time to prepare an application and NEH will read draft applications submitted by May 24. Remember to register in advance with the System for Award Management (SAM) and Grants.gov—those are steps you cannot do at the last minute.

For more details, scan the overview or jump right to the 35-page grant application instructions (officially called a Notice of Funding Opportunity).

Planning for the 250? This Webinar Will Help You Get Started

Join Conny Graft and Max van Balgooy on May 24 at 3:00 pm Eastern for a ninety-minute webinar on interpretive planning as we prepare for the U.S. 250th anniversary in 2026. To help you feel more confident in this specialized topic, we will discuss the basic process of interpretive planning, provide a simple rubric to develop goals, and distinguish topics and themes (and why themes are more valuable). As a bonus, we’ll briefly mention ways to identify target audiences and expand your thinking about methods and formats. Registration is $20; $10 for AASLH members.

It’s the start of a three-part series on interpreting the 250th at historic sites and house museums. Other sessions will dive into the field-wide themes for the 250th with Ashley Jordan (African American Museum in Philadelphia) and Steve Murray (Alabama Department of Archives and History) and offer an interactive platform to workshop ideas with fellow practitioners with Sarah Pharaon (Dialogic Consulting). Whether you have a clear tie to the Revolution or not, this webinar series will help you make history relevant and captivating for your audience. Attend all three webinars for $55; $25 for AASLH members.

The American Association for State and Local History is hosting these webinars. Scholarships to attend all three webinars are available on a first come, first served basis, thanks to support from the Classical American Homes Preservation Trust.

HLI Seminar Returned in New Format, New Season

The Class of 2022 celebrating their graduation from the HLI Seminar.

The History Leadership Institute, AASLH’s professional development program for mid-career history professionals, introduced its long-running Seminar in a new format in June.

In 1959, the Seminar began as an effort to train newly graduated history students and directors of history museums in the unique skills of managing museums, historic sites, and archives in a six-week program held at Colonial Williamsburg, During the decades that followed, the Seminar has continually changed to meet the needs of the field and explore new and emerging practices.

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On the Road: Rethinking “Cast in Bronze”

At my first stop at the Washington County Museum of Fine Arts, I was faced with a historical marker at the entrance to the parking lot. A unexpected location but far more accessible than on the side of a busy highway. All of the recent conversations about decolonization has me always take a closer look at these markers but more interestingly, I’ve encountered several different types of markers so far on my road trip that have me thinking more about their value, veracity, authenticity, and permanence by being “cast in bronze”.

As you’ll see, location matters as much as the text. Some are intentional efforts to deceive, some are not. Some are historical, some artistic, some a bit of both. They are all designed to be inspirational, some more deeply than others. Do any of them matter? Do they have any impact? What do you think?

“Great Indian Warrior/Trading Path,” Washington County Museum of Fine Arts, Hagerstown, Maryland.
“Eddie Taylor, Mayor of 7th and Wabash,” Terre Haute, Indiana.

“History of Springfield Public Square,” Springfield, Missouri.