Category Archives: Fundraising

Historic Sites Gather in Tennessee to Share Challenges and Solutions

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Last week I led an AASLH workshop with George McDaniel on the management of historic house museums at Oaklands, a mid-nineteenth century house in Murfreesboro, Tennessee.  Eighteen people participated, most from Tennessee, but we had a couple from as far as Alaska!  Adding to the diversity were several graduate students from Middle Tennessee State University (which has strong programs in history, public history, and historic preservation) and even though it was near the end of the semester and finals were on their minds, they helped enrich the discussions.

One of the features in the workshop is that every participant brings an issue or problem that they’d like to address.   The range is wide and unpredictable, but it’s a helpful way to check the pulse on the challenges facing historic sites.  In this class, these issues were:

  1. How to prevent staff burn-out (how to keep growing despite small staff; finding the right mix of skills for staff)
  2. How to fund preservation and staffing. Continue reading →

Profiling Your Members Will Improve Engagement

This week I’m teaching a workshop on historic house museum management with George McDaniel for the American Association for State and Local History.  It’s great fun working with people from all over the country because we learn so much from each other.

One of the most popular sections is membership (who doesn’t want more supporters?).  George uses his experience from Drayton Hall to demonstrate some techniques in the tour for showing “membership dollars at work,” which gets visitors so excited that many join at the end of the tour.  With members in more than 7,500 households in all 50 states, Drayton Hall must have one of the nation’s largest membership programs for an historic site, so their techniques work.

I provide a complementary perspective, using profiles to understand member motivations and interests.  In an exercise, I have the class combine a mission statement with a member profile to develop a membership program or activity.  I’m always surprised by Continue reading →

Highlights from the Virginia Association of Museums conference

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Last week the Virginia Association of Museums (VAM) held its annual conference at the Homestead Resort in Hot Springs, Virginia, and I was fortunate to be asked to speak at their historic house forum.  It was my first time at their conference and I was so impressed by the quality of the sessions and the camaraderie of the participants.  I wasn’t able to stop by every session, but I wanted to provide some highlights from a few I did attend.

The Nexus of Art and Science.  Rebecca Kamen, professor of art at Northern Virginia Community College, talked about the ability of art to interpret historic scientific and medical collections found in museums and libraries.  Rachel Carson’s The Sense of Wonder (1965) prompted her to work with such diverse institutions as the American Philosophical Society, Chemistry Museum, and the National Institutes of Health.  A recent work, “Divining Nature: An Elemental Garden,” explores the orbital rotations of elements in the periodic table through sculptures.  I’ve seen lots of examples of science being explained in new ways, but I’ve only encountered a few glimpses of it being done with history–anyone have any suggestions?

Using Social Media to Conduct Historical Research.  Lynn Rainville, a professor at Sweet Briar College, discussed how she used Facebook, Tumblr, and other social media to study Continue reading →

Seeing Indiana’s Historic Sites From an Artist’s Perspective

Ronald Mack. Photo courtesy of Indiana Plein Air Painters Association.

Ronald Mack. Photo courtesy of Indiana Plein Air Painters Association.

Indiana Landmarks, one of the most active statewide historic preservation organizations in the nation, has an innovative program that brings together local artists and historic sites.  To preserve the tradition of plein air painting and focus artists on capturing historic places, Indiana Landmarks is partnering with the Indiana Plein Air Painters Association (IPAPA) on the third volume of the coffee-table book series, Painting Indiana. 

“Plein air painting is an important tradition, famously practiced in the late nineteenth and early twentieth centuries by T. C. Steele, William Forsyth, Ottis Adams and other noted Hoosier artists,” says Indiana Landmarks’ president Marsh Davis. “When places are captured in paintings, it increases the public’s Continue reading →

Nation’s Nonprofits Caught in a Fundraising Whirlpool

Under Developed 2013Many executive directors aren’t happy with their development directors and many development directors aren’t happy with their jobs–the result is an inability to adequately raise funds for the nation’s non-profit organizations and deliver much-needed community services and benefits.  That’s one of the findings of Under Developed, a recently released national study by Compass Point.  In a nutshell, “many nonprofit organizations are stuck in a vicious cycle that threatens their ability to raise the resources they need to succeed.”  Their findings and recommendations come from 2,700 surveys of both executive directors and senior development staff, and focus group discussions with 53 executives and board members across the country.

I always assumed that the “revolving door” in the fundraising office was a result of better opportunities (in my ten years at the National Trust, the development department turned over completely nearly three times) but the Compass Point report suggests there are more serious issues at work:   Continue reading →

Navigating a Changing Economy: A New Normal for Museums?

Exhibitionist, Fall 2012

Exhibitionist, Fall 2012

The Exhibitionist, the journal of the National Association for Museum Exhibition (NAME), has devoted its fall 2012 issue to the longterm impact of the economic downturn on the museums.  Daniel Spock, director of the Minnesota History Center, and Marilyn Hoyt, a fundraising consultant, discuss the trends affecting exhibitions but whose lessons can apply to other museum departments.  Spock believes that museums may be, “moving into a period of permanent instability–a special challenge for museums which have traditionally been in the continuity business.”  Hoyt sees that museums are compensating by relying more on in-house resources and phasing projects, often with good side effects, including more prototyping of ideas and a fresh look at familiar collections.

Complementing these opening articles are: Continue reading →

Donations Aren’t Keeping Pace with NPO Growth

Historic coinsIn its December 6, 2012 issue, the Chronicle of Philanthropy reported that, “the nonprofit world continues to grow both in number of organizations and in its share of the U. S. work force” but “fundraising isn’t keeping pace”–and the gap is especially wide for those working in arts, culture, and humanities (that includes historic sites and house museums).  If you felt that you’ve been spinning your wheels in the last few years, you can now confirm it with some national statistics.

In the last decade (2000-2010), the number of charities that focused on arts, culture, and humanities grew at 45% but the rise in revenue was only 26%–the bottom of the eight fields studied.  Compare that to health-related charities, whose number grew at 22.4% but their revenues rose by 96.6%.  At the top of the revenue growth for the decade were Continue reading →

Strategies for Year-End Fundraising Appeals

Another post this week inspired by the Chronicle of Philanthropy, with the article, “Charities Unveil Bold Year-End Appeals in Storm’s Big Shadow” in the November 15, 2012 issue prompting several ideas that might be useful for historic sites as they come to the end of the calendar year with its year-end fundraising appeals.  Hurricane Sandy and the 2012 federal election results are both affecting donations, with much attention given to disaster relief and to the possible limitation on charitable deductions.  Can your year-end appeals:

  • Emphasize your needs for storm-damage recovery or for disaster preparedness (e.g., roof replacement or repair, tree trimming, repairing gutters and downspouts, preparing a disaster plan).
  • Encourage major donors to give big gifts now, rather than Continue reading →

What We Can Learn from America’s Biggest Non-profits?

Philanthropy 400 is the Chronicle of Philanthropy‘s annual list of the 400 groups that raised the most funds from private sources.  For 2011, these groups achieved a median 7.5-percent increase from last year, the third straight year of median gains for non-profits in the Chronicle‘s rankings.  That’s amazing considering the depths of the recession that affected most charities.  “Giving USA” said that charitable giving overall grew less than one percent last year.  About $1 out of every $4 donated by individuals, corporations, and foundations goes to these top 400, so what can we learn from them?

The lessons are a bit hard to uncover given the wide diversity of organizations represented on the list, primarily universities, social services, and health/medical,, followed closely by religious, youth, and education.  Topping the list are: Continue reading →

Subtle Ways to Recognize Donors

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During a recent visit to the Meridian International Center in Washington, DC, I encountered the most subtle donor recognition methods I’ve ever witnessed.  I usually discourage donor plaques within an historic house museum because it doesn’t advance the educational mission of the organization, distracts from the visitor’s experience of “imagining the past,” and can be installed in a manner that permanently damages the historic materials but if a director or board insists, the Meridian Center offers a potential solution.  The Meridian Center holds its offices and meeting rooms in two early twentieth century houses–Meridian House and White-Meyer House–that are listed on the National Register and although they aren’t museums, the donor recognition plaques are so subtle that they border on being acceptable in historic house museums.

Plaques can be found in nearly every room but are typically integrated into the existing decor with matching materials in small type or placed strategically and discretely to avoid attracting much attention, except if you take a close look.  They are considering a donor wall for their upcoming capital campaign, but it will be installed outdoors under the supervision of preservation architect Belinda Reeder.